{ "docId": "019dd923-5f69-752d-a9b8-1f6a8edf6941", "docSlug": "ST7UHisyRnzKQILS7LcA", "documentTitle": "We got an exclusive look at the pitch deck UK fintech Payhawk used to raise $20 million from Klarna backer QED", "authorId": "Pitchdecks", "authorName": "Payhawk", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.78, "pageNumber": 6, "pageCount": 20, "prevPage": 5, "nextPage": 7, "slideType": "customer_journey", "function": "establish_context", "density": "overcrowded", "nDataPoints": 0, "notes": "The slide combines target audience segmentation with social proof.", "elementsJson": [ "headline_text", "action_title", "bullet_list", "quote_block", "logo_grid" ], "metadataConfidence": 1, "imagePath": null, "slideHref": "/slides/019dd923-5f69-752d-a9b8-1f6a8edf6941/6", "deckHref": "/decks/019dd923-5f69-752d-a9b8-1f6a8edf6941", "deckJsonHref": "/decks/019dd923-5f69-752d-a9b8-1f6a8edf6941.json", "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b8-1f6a8edf6941#slide-6", "components": [ { "bbox": null, "kind": "callout", "text": "The initial pitch I got was that you were all about expenses and credit cards, but you are actually solving one more problem for me. The moment you introduce the ability to pay invoices, this will make you famous.", "attrs": null, "subkind": null, "toolName": "Visual emphasis", "toolSlug": "visual-emphasis", "confidence": null, "componentId": "019dd952-a28e-768f-b426-fe4c723d0b57", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.4, "w": 0.35, "x": 0.6, "y": 0.3 }, "kind": "image", "text": "MacPaw, By Miles, zenloop, nexo, Gtmhub, sellics", "attrs": null, "subkind": "logo-grid", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "f5edc7e9-5ad9-478b-891c-be40dae23d1b", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.35, "w": 0.4, "x": 0.08, "y": 0.2 }, "kind": "list", "text": "Revenue: 5m+; Established: <8 years ago; Industries: SaaS, Technology, Sales, Marketing; If VC-funded than: Series A+; Problem: Looking for operational efficiency when scaling; Objectives: Fast scaling / operational efficiency / stay lean; Structure: Remote offices, multiple entities, global presence; Sales cycle: 2-3 months", "attrs": null, "subkind": "bullet", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "4fe5973b-7d4a-4550-82a0-484b61a20e5d", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.3, "w": 0.45, "x": 0.08, "y": 0.55 }, "kind": "quote", "text": "The initial pitch I got was that you were all about expenses and credit cards, but you are actually solving one more problem for me. The moment you introduce the ability to pay invoices, this will make you famous. We hate all of our current online banking platforms and your simple to use interface is a game changer. If you allow us to also pay USD invoices, we will just make all payments through your system and never have to login into Barclays EVER AGAIN. This will set you apart miles ahead from Pleo and Spendesk and you need to be heavily promoting it. Bravo guys, I'm super happy.", "attrs": null, "subkind": "testimonial", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "43f70b74-2792-409c-acae-bb6a9bcf0478", "frameworkName": null, "frameworkSlug": null }, { "bbox": null, "kind": "quote", "text": "We hate all of our current online banking platforms and your simple to use interface is a game changer. If you allow us to also pay USD invoices, we will just make all payments through your system and never have to login into Barclays EVER AGAIN. This will set you apart miles ahead from Pleo and Spendesk and you need to be heavily promoting it. Bravo guys, I'm super happy. — Robbie Hadfield, Finance Manager, Dendra Systems", "attrs": null, "subkind": null, "toolName": "Authority citation", "toolSlug": "authority-citation", "confidence": null, "componentId": "019dd952-a28e-768f-b427-017839d751bc", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.45, "x": 0.08, "y": 0.05 }, "kind": "title", "text": "Perfect for high growth businesses", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "021a65a5-fd12-4a3a-ab17-77832a59fa99", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.05, "w": 0.2, "x": 0.65, "y": 0.25 }, "kind": "title", "text": "Current customers", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "7676429f-5c98-40c4-a050-34192e29218b", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [ { "name": "Customer journey map", "slug": "customer-journey-map", "agent": null, "layer": "slide", "matchId": "6012cd8e-65ac-4cf9-aea6-8cef8c36513e", "evidence": "quote/testimonial: The initial pitch I got was that you were all about expenses and credit cards, but you are actually solving one more problem for me.", "confidence": 0.7 } ], "frameworks": [ { "name": "audience-persona", "slug": null, "matchId": "bde603ac-59b0-407e-afc5-0911245af951", "evidence": "Defines target revenue, industry, and operational structure.", "confidence": 0.9 } ], "arcBeats": [], "loops": [ { "to": 9, "from": 4, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "a21007d3-4653-4460-9484-879677854dcb", "evidence": "The solution and business model slides suggest the golden circle loop.", "position": 1, "objective": "Why does Payhawk's solution work?", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.6, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }