{
  "docId": "019dd923-5f69-752d-a9b8-1f6a8edf6941",
  "docSlug": "ST7UHisyRnzKQILS7LcA",
  "documentTitle": "We got an exclusive look at the pitch deck UK fintech Payhawk used to raise $20 million from Klarna backer QED",
  "authorId": "Pitchdecks",
  "authorName": "Payhawk",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.78,
  "pageNumber": 4,
  "pageCount": 20,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "solution",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The diagram illustrates a layered architecture where Payhawk acts as an orchestration layer between legacy ERPs and bank accounts.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "paragraph",
    "process_diagram"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b8-1f6a8edf6941/4",
  "deckHref": "/decks/019dd923-5f69-752d-a9b8-1f6a8edf6941",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b8-1f6a8edf6941.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b8-1f6a8edf6941#slide-4",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Payhawk is a next generation financial system that combines credit cards, payments, expenses, cash management and pre-accounting into one integrated experience to give CFOs maximum control and visibility over their company spend.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-a28e-768f-b426-8f3e9e8d8afd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.45,
        "x": 0.51,
        "y": 0.28
      },
      "kind": "diagram",
      "text": "Layered architecture diagram showing ERPs on top, Payhawk in the middle, and Bank accounts at the bottom.",
      "attrs": null,
      "subkind": "value-chain",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "60207979-03b7-4bbc-b5ec-8bcd26ff39b4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.38,
        "x": 0.095,
        "y": 0.28
      },
      "kind": "paragraph",
      "text": "Payhawk is a next generation financial system that combines credit cards, payments, expenses, cash management and pre-accounting into one integrated experience to give CFOs maximum control and visibility over their company spend.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "227ebd39-9e94-4d2a-a35e-1454004151a4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.38,
        "x": 0.095,
        "y": 0.45
      },
      "kind": "paragraph",
      "text": "The product is available in 30 countries and works on top of existing bank accounts without the need to change banks or ERPs.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "570649b2-9ffd-4dce-ae8d-a976f5cec839",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.38,
        "x": 0.095,
        "y": 0.62
      },
      "kind": "paragraph",
      "text": "It's a plug & play solution transforming payments and business spending to increase operational efficiencies and unlock the full potential of every enterprise.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9b4c4046-8ead-4f6f-9c02-486a04fedda5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.45,
        "x": 0.095,
        "y": 0.04
      },
      "kind": "title",
      "text": "The financial system of tomorrow",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "27cc6ea3-d67e-4e0e-ba77-9c0c8a713636",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Value Proposition Canvas",
      "slug": "value-proposition-canvas",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "b01bbd34-b644-40d2-81e5-17adae8cc46a",
      "evidence": "paragraph/paragraph: Payhawk is a next generation financial system that combines credit cards, payments, expenses, cash management and pre-accounting into one integrated experience to give CFOs maximum control and visibility over th",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "value-chain",
      "slug": null,
      "matchId": "fd88d7e5-e6f2-4a8a-8757-ea59012c5e93",
      "evidence": "The diagram depicts a vertical stack of integrated services between ERPs and bank accounts.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 4,
      "from": 4,
      "beatId": "0e3ac83f-37a6-4351-92f3-a3951d878f71",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The solution is presented on page 4.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 5,
      "from": 3,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "bff1eb83-c4cd-49e7-ba36-18fb9548476d",
      "evidence": "The problem statement and pain points suggest the cost of inaction.",
      "position": 0,
      "objective": "What are the consequences of not using Payhawk?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 9,
      "from": 4,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "a21007d3-4653-4460-9484-879677854dcb",
      "evidence": "The solution and business model slides suggest the golden circle loop.",
      "position": 1,
      "objective": "Why does Payhawk's solution work?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}