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  "docSlug": "ST7UHisyRnzKQILS7LcA",
  "documentTitle": "We got an exclusive look at the pitch deck UK fintech Payhawk used to raise $20 million from Klarna backer QED",
  "authorId": "Pitchdecks",
  "authorName": "Payhawk",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
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  "slideType": "appendix_data",
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  "density": "balanced",
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  "notes": "The table contains placeholders (dashes) for financial data across FY19-FY23.",
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  "slideHref": "/slides/019dd923-5f69-752d-a9b8-1f6a8edf6941/11",
  "deckHref": "/decks/019dd923-5f69-752d-a9b8-1f6a8edf6941",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b8-1f6a8edf6941.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b8-1f6a8edf6941#slide-11",
  "components": [
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      "kind": "list",
      "text": "Extremely efficient team with access to top talent in R&D and G&A in Sofia. Built a more comprehensive and superior product with 10 times less. Increasing the ADS by moving up market to larger accounts and more traditional businesses. Mixing multiple revenue sources: Subscription, interchange, fees and services. LTV significantly increases with more mature product & org, while CAC decreases. Extremely favorable time to push the digital transformation, operational efficiency, and international team agendas with the new norm and the future of work",
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      "kind": "metric",
      "text": "EBITDA",
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      "text": "P&L line items from Customers to LTV vs CAC across FY19-FY23",
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      "kind": "title",
      "text": "P&L Forecast",
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  "metrics": [],
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  "arcBeats": [],
  "loops": [
    {
      "to": 12,
      "from": 10,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "8a8c5c72-4f54-41d3-9b54-9f2889799313",
      "evidence": "The traction and unfair advantage slides suggest the quick win big bet loop.",
      "position": 2,
      "objective": "What are the key advantages of Payhawk's solution?",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
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      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
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