{
  "docId": "019dd923-5f69-752d-a9b8-1f6a8edf6941",
  "docSlug": "ST7UHisyRnzKQILS7LcA",
  "documentTitle": "We got an exclusive look at the pitch deck UK fintech Payhawk used to raise $20 million from Klarna backer QED",
  "authorId": "Pitchdecks",
  "authorName": "Payhawk",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.78,
  "pageNumber": 10,
  "pageCount": 20,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "traction",
  "function": "show_traction",
  "density": "overcrowded",
  "nDataPoints": 156,
  "notes": "The table tracks cohorts from Nov-19 to Dec-20 across 13 months. Includes annotations for COVID-19 and Wirecard events.",
  "elementsJson": [
    "data_table",
    "bullet_list"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b8-1f6a8edf6941/10",
  "deckHref": "/decks/019dd923-5f69-752d-a9b8-1f6a8edf6941",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b8-1f6a8edf6941.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b8-1f6a8edf6941#slide-10",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Extremely resilient model and team growing 10x despite COVID-19 hit and Wirecard meltdown in June",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-a28e-768f-b427-3d0c23bf1e1f",
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    {
      "bbox": {
        "h": 0.45,
        "w": 0.28,
        "x": 0.687,
        "y": 0.26
      },
      "kind": "list",
      "text": "Due to the nature of the product, the initial contract value in terms of MRR is only a fraction of the LTV. Extremely resilient model and team growing 10x despite COVID-19 hit and Wirecard meltdown in June. The trajectory for M2 has a lot of unlocked potential as we are accelerating the integrations roadmap and making the product easier to adopt. Expansion from a cohort might include new business entities, additional cards or extra revenue from interchange and fees",
      "attrs": null,
      "subkind": "bullet",
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    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Net Revenue Retention: 368%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-a28e-768f-b427-400439162e1b",
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    {
      "bbox": {
        "h": 0.04,
        "w": 0.6,
        "x": 0.053,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "Note: Base month includes earned MRR, interchange and fees from the cohort, and each consequent month includes both MRR, interchange and fees compared to base month.",
      "attrs": null,
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      "componentId": "ce394e75-3881-45d0-8b2b-bb9073ca8def",
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    {
      "bbox": {
        "h": 0.6,
        "w": 0.65,
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        "y": 0.21
      },
      "kind": "table",
      "text": "Cohort analysis table showing monthly revenue retention percentages",
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      "subkind": "data",
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      "confidence": null,
      "componentId": "8c8b2ac5-724d-4aae-92df-2d8cb39b335a",
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    {
      "bbox": {
        "h": 0.06,
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        "x": 0.687,
        "y": 0.1
      },
      "kind": "title",
      "text": "Negative revenue churn and never leaking revenue",
      "attrs": null,
      "subkind": "headline",
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      "confidence": null,
      "componentId": "1277e56d-072c-4836-8320-7320bf8424cc",
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    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "cohort-analysis",
      "slug": null,
      "matchId": "56452e54-210a-494e-9339-a529acbf07b1",
      "evidence": "Table displays cohort-based revenue retention over time",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 10,
      "from": 10,
      "beatId": "e1c3d7af-dcd4-4355-95ac-8f7c934d53cd",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Traction",
      "beatSlug": null,
      "evidence": "Traction is showcased on page 10.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 12,
      "from": 10,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "8a8c5c72-4f54-41d3-9b54-9f2889799313",
      "evidence": "The traction and unfair advantage slides suggest the quick win big bet loop.",
      "position": 2,
      "objective": "What are the key advantages of Payhawk's solution?",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}