{
  "docId": "019dd923-5f69-752d-a9b8-15703146b607",
  "docSlug": "Sc1PB9wYtQj0CppK6T1F",
  "documentTitle": "Peter Thiel backed location-data startup SafeGraph in a $45 million funding round after seeing this pitch deck",
  "authorId": "Pitchdecks",
  "authorName": "SafeGraph",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.783,
  "pageNumber": 5,
  "pageCount": 14,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "context",
  "function": "establish_context",
  "density": "dense",
  "nDataPoints": 2,
  "notes": null,
  "elementsJson": [
    "icon_grid",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b8-15703146b607/5",
  "deckHref": "/decks/019dd923-5f69-752d-a9b8-15703146b607",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b8-15703146b607.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b8-15703146b607#slide-5",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Places data with over 6.8M points of interest across 5,800 major brands in the U.S. & Canada",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-a28f-707d-b91a-50621da861e2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.7,
        "x": 0.15,
        "y": 0.2
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "25426769-cc70-4d35-a065-fb2b13288fef",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.2,
        "x": 0.4,
        "y": 0.45
      },
      "kind": "list",
      "text": "GEOMETRY: Building Footprints with Spatial Hierarchy for POI",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0f56e998-5eef-432e-b85e-0d91a0178914",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.2,
        "x": 0.15,
        "y": 0.45
      },
      "kind": "list",
      "text": "CORE PLACES: Business Listings for 6.8M POI",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "88bd07a3-ad6e-41d4-92e4-a33f1900da1a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.2,
        "x": 0.65,
        "y": 0.45
      },
      "kind": "list",
      "text": "PLACES PATTERNS: Foot-traffic insights for places derived from anonymized mobile devices",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f014d05a-6daa-4ef8-b20d-cff2deffb16d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Points of Interest: 6.8M",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-a28f-707d-b91a-55a1a4cfe3c1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.8,
        "x": 0.1,
        "y": 0.75
      },
      "kind": "paragraph",
      "text": "Places data with over 6.8M points of interest across 5,800 major brands in the U.S. & Canada",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "44e79cb8-d021-42f2-aa7e-7969dca2b189",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.6,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "SafeGraph in 2020: places data in U.S. and Canada",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cea68841-45ec-490a-971c-7d7ab9d83a0a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Data Story Arc",
      "slug": "data-story-arc",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "2f79a763-ca20-4710-aec6-ade0825688a9",
      "evidence": "Places data with over 6.8M points of interest across 5,800 major brands in the U.S. & Canada",
      "confidence": 0.6
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 5,
      "from": 3,
      "beatId": "4cd0b5d5-f54f-467e-9d75-383af1a8a162",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "Slides 3-5 introduce SafeGraph as the system of truth for all places",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 5,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "3f5e4f0a-b3c2-4139-9f23-6b2a019bcee5",
      "evidence": "Slides 3-5 introduce SafeGraph as the system of truth for all places",
      "position": 1,
      "objective": "What is SafeGraph and why is it important",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}