{
  "docId": "019dd923-5f69-752d-a9b8-15703146b607",
  "docSlug": "Sc1PB9wYtQj0CppK6T1F",
  "documentTitle": "Peter Thiel backed location-data startup SafeGraph in a $45 million funding round after seeing this pitch deck",
  "authorId": "Pitchdecks",
  "authorName": "SafeGraph",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.783,
  "pageNumber": 2,
  "pageCount": 14,
  "prevPage": 1,
  "nextPage": 3,
  "slideType": "why_now",
  "function": "argue_timing",
  "density": "dense",
  "nDataPoints": 4,
  "notes": "Uses social proof and news clippings to validate the market opportunity.",
  "elementsJson": [
    "action_title",
    "screenshot",
    "other"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b8-15703146b607/2",
  "deckHref": "/decks/019dd923-5f69-752d-a9b8-15703146b607",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b8-15703146b607.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b8-15703146b607#slide-2",
  "components": [
    {
      "bbox": {
        "h": 0.36,
        "w": 0.26,
        "x": 0.08,
        "y": 0.23
      },
      "kind": "image",
      "text": "Data-As-A-Service Bible",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a1e9890b-c220-488b-bbf9-a9b3051d6958",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.65,
        "x": 0.27,
        "y": 0.23
      },
      "kind": "image",
      "text": "Twitter posts by Auren Hoffman and news snippets",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d2656c14-c93a-456f-98b6-0a4c710ac864",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.26,
        "x": 0.08,
        "y": 0.62
      },
      "kind": "paragraph",
      "text": "ZoomInfo IPO priced at $21 per share in largest tech listing this year",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "64e4c8be-fc70-4aab-9584-ab32d6061ced",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "Data is ultimately a winner-takes-most market. As a data company starts to dominate its niche, it can lower its price and gain more market share and use those resources to invest more in the data ... thereby gaining more market share (and the cycle continues). — Auren Hoffman",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd952-a28f-707d-b91b-b42b23d7c3d5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.05,
        "y": 0.06
      },
      "kind": "title",
      "text": "Now is the time to build a great data business",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6fc37e6f-978f-4067-919f-008917ce9327",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "938d6aac-41bd-46c9-9fa9-11deab933dde",
      "evidence": "Data is ultimately a winner-takes-most market.",
      "confidence": 0.7
    },
    {
      "name": "Call to action",
      "slug": "call-to-action",
      "agent": null,
      "layer": "slide",
      "matchId": "eeb339bb-1b86-40d6-9528-7a371f1a5281",
      "evidence": "Now is the time to build a great data business",
      "confidence": 0.5
    }
  ],
  "frameworks": [
    {
      "name": "authority-citation",
      "slug": null,
      "matchId": "803dc231-f84c-4057-ae5e-fcc54f7f608b",
      "evidence": "Uses tweets from industry experts and major news outlets to validate the market thesis.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 2,
      "from": 2,
      "beatId": "896205ed-7a22-4ac3-9ac5-3c47f29ae5e7",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "The deck starts with 'Now is the time to build a great data business'",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 2,
      "from": 2,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "26e14ff4-b6d4-4b8c-b5b1-c16f17753957",
      "evidence": "The deck opens with 'Now is the time to build a great data business'",
      "position": 0,
      "objective": "Why now is the time to invest in SafeGraph",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.8,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}