{
  "docId": "019dd923-5f69-752d-a9b8-12bfbdb190f7",
  "docSlug": "STs28nVWz8MsCoSHYHqs",
  "documentTitle": "Here's an exclusive look at the pitch deck delivery startup Crisp used to raise $36 million amid a huge investor rush into grocery",
  "authorId": "Pitchdecks",
  "authorName": "Crisp",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 6,
  "pageCount": 13,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "why_now",
  "function": "argue_timing",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "Uses a simple visual intersection (multiplication sign) to frame the market opportunity.",
  "elementsJson": [
    "action_title"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b8-12bfbdb190f7/6",
  "deckHref": "/decks/019dd923-5f69-752d-a9b8-12bfbdb190f7",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b8-12bfbdb190f7.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b8-12bfbdb190f7#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.1,
        "w": 0.1,
        "x": 0.45,
        "y": 0.45
      },
      "kind": "diagram",
      "text": "X",
      "attrs": null,
      "subkind": "other",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6fa31961-fbdd-4d19-98f5-95d93261c595",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.35,
        "x": 0.58,
        "y": 0.45
      },
      "kind": "paragraph",
      "text": "Surge in consumer demand for sustainable & fresh food",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2e0a3b4d-0d4a-4977-986a-57c9b3a5accc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.35,
        "x": 0.08,
        "y": 0.45
      },
      "kind": "paragraph",
      "text": "Consumer spend moving to online",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "422538b3-700f-4459-85fb-f4ef0f75dd0d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.9,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "We're building a business on the intersection of two mega trends",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9f520df3-a02d-4f88-80bf-f049c65143e6",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "metaphor-analogy",
      "slug": null,
      "matchId": "b5192fb6-16ff-4ba7-a41c-4ec4b457c74b",
      "evidence": "Uses the intersection of two trends to explain the business thesis.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 6,
      "from": 4,
      "beatId": "cdddcd8e-3a9a-45d1-b49e-0f6424c4b7eb",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Vision",
      "beatSlug": "sparkline-what-could-be-2",
      "evidence": "Outlines market opportunity and vision",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 6,
      "from": 3,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "c4ef4503-723c-4480-bc79-91c3b5664919",
      "evidence": "Clearly articulates why the time is right for Crisp",
      "position": 0,
      "objective": "Explain why now is the right time",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.7,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}