{
  "docId": "019dd923-5f69-752d-a9b8-12bfbdb190f7",
  "docSlug": "STs28nVWz8MsCoSHYHqs",
  "documentTitle": "Here's an exclusive look at the pitch deck delivery startup Crisp used to raise $36 million amid a huge investor rush into grocery",
  "authorId": "Pitchdecks",
  "authorName": "Crisp",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 4,
  "pageCount": 13,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "balanced",
  "nDataPoints": 12,
  "notes": "The slide uses a contrast-pair framing to establish the market opportunity.",
  "elementsJson": [
    "action_title",
    "bar_chart_vertical",
    "bar_chart_vertical"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b8-12bfbdb190f7/4",
  "deckHref": "/decks/019dd923-5f69-752d-a9b8-12bfbdb190f7",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b8-12bfbdb190f7.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b8-12bfbdb190f7#slide-4",
  "components": [
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      "bbox": {
        "h": 0.4,
        "w": 0.45,
        "x": 0.52,
        "y": 0.08
      },
      "kind": "chart",
      "text": "Food is by far the largest consumer segment...",
      "attrs": null,
      "subkind": "bar-vertical",
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      "componentId": "1ee48c81-754f-4dd2-bdba-31981f5843ad",
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        "h": 0.4,
        "w": 0.45,
        "x": 0.52,
        "y": 0.55
      },
      "kind": "chart",
      "text": "...where the sector is only just starting to move online",
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    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "market size / online penetration",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
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      "componentId": "019dd952-a28e-768f-b42a-c2af3ab3edf7",
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      "bbox": {
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        "w": 0.35,
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      "kind": "title",
      "text": "Clear business opportunity",
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  "metrics": [],
  "tools": [],
  "frameworks": [
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      "name": "contrast-pairs",
      "slug": null,
      "matchId": "ffde1d5d-dc0b-4e77-82e3-0093a62703b1",
      "evidence": "The slide uses two side-by-side charts to contrast market size vs online penetration.",
      "confidence": 0.9
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  "arcBeats": [
    {
      "to": 6,
      "from": 4,
      "beatId": "cdddcd8e-3a9a-45d1-b49e-0f6424c4b7eb",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Vision",
      "beatSlug": "sparkline-what-could-be-2",
      "evidence": "Outlines market opportunity and vision",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
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  ],
  "loops": [
    {
      "to": 6,
      "from": 3,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "c4ef4503-723c-4480-bc79-91c3b5664919",
      "evidence": "Clearly articulates why the time is right for Crisp",
      "position": 0,
      "objective": "Explain why now is the right time",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.7,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
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  "locked": true
}