{
  "docId": "019dd923-5f69-752d-a9b8-12bfbdb190f7",
  "docSlug": "STs28nVWz8MsCoSHYHqs",
  "documentTitle": "Here's an exclusive look at the pitch deck delivery startup Crisp used to raise $36 million amid a huge investor rush into grocery",
  "authorId": "Pitchdecks",
  "authorName": "Crisp",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
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  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses visual emphasis on 'how' and 'what' to highlight the dual nature of the market shift.",
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  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b8-12bfbdb190f7/3",
  "deckHref": "/decks/019dd923-5f69-752d-a9b8-12bfbdb190f7",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b8-12bfbdb190f7.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b8-12bfbdb190f7#slide-3",
  "components": [
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      "kind": "title",
      "text": "The landscape is changing not only how people shop, but also what people shop",
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      "componentId": "67fefa2f-b8fd-46f1-95ee-718f183f7b14",
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  "metrics": [],
  "tools": [],
  "frameworks": [
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      "name": "parallel-structure",
      "slug": null,
      "matchId": "0ed00fda-0337-4c67-a96e-5d25701abf4a",
      "evidence": "The sentence uses a parallel structure ('not only how... but also what...') to emphasize the dual change.",
      "confidence": 0.9
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  "arcBeats": [
    {
      "to": 3,
      "from": 1,
      "beatId": "1a8e52b2-98f1-4052-a3db-08bfa8113204",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Current State",
      "beatSlug": "sparkline-what-is-1",
      "evidence": "Describes current landscape and trends",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
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  ],
  "loops": [
    {
      "to": 6,
      "from": 3,
      "name": "Why Now",
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      "matchId": "c4ef4503-723c-4480-bc79-91c3b5664919",
      "evidence": "Clearly articulates why the time is right for Crisp",
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      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.7,
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