{
  "docId": "019dd923-5f69-752d-a9b8-02132c057960",
  "docSlug": "SRxQkkaafppfUr5ZniRJ",
  "documentTitle": "Here's the 18-slide pitch deck Normative;; a carbon accounting startup backed by Google;; used to raise $11.5 million",
  "authorId": "Pitchdecks",
  "authorName": "Normative",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.776,
  "pageNumber": 7,
  "pageCount": 18,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "solution",
  "function": "present_solution",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "action_title",
    "bullet_list",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b8-02132c057960/7",
  "deckHref": "/decks/019dd923-5f69-752d-a9b8-02132c057960",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b8-02132c057960.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b8-02132c057960#slide-7",
  "components": [
    {
      "bbox": {
        "h": 0.8,
        "w": 0.4,
        "x": 0.55,
        "y": 0.1
      },
      "kind": "list",
      "text": "Full climate footprint: Calculate 100% of your climate footprint — scope 1, 2 and 3 emissions, following the Greenhouse Gas Protocol (GHGP). Emissions reporting: Disclose carbon data in your sustainability reports and engage stakeholders. Path to net zero: With the visualised data, discover which suppliers have the highest carbon footprint. Prioritise actions and devise a net zero strategy.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "362548a1-4467-46cb-bb6a-f1e4b31fd189",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.4,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "title",
      "text": "Your carbon footprint based on science",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4a9db213-d337-4e79-a907-c517e8cd4b34",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 10,
      "from": 7,
      "beatId": "6e5c9bfd-a9d3-45a9-a032-d0e29c4f6938",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Product",
      "beatSlug": "sequoia-pitch-product",
      "evidence": "Slides 7 to 10 showcase the product and how it works.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 8,
      "from": 2,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "36c023f5-d748-48db-8c50-0bf885b1e294",
      "evidence": "The loop is opened on slide 2 and closed on slide 8, highlighting the importance of capital, compliance and consumers.",
      "position": 0,
      "objective": "Why now is the time for Normative",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.7,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}