{
  "docId": "019dd923-5f69-752d-a9b7-f9d2092e2c15",
  "docSlug": "SR7GNONK2ef8bJqYx05T",
  "documentTitle": "This startup works with Facebook and Google to steer internet users away from misinformation. Get an exclusive look at the pitch deck it used to land $7 million from VCs.",
  "authorId": "Pitchdecks",
  "authorName": "Moonshot",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 13,
  "pageCount": 15,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "The background features a network-style graphic. The 'Disinformation' market is noted as emerging with an unknown valuation.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "infographic",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b7-f9d2092e2c15/13",
  "deckHref": "/decks/019dd923-5f69-752d-a9b7-f9d2092e2c15",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b7-f9d2092e2c15.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b7-f9d2092e2c15#slide-13",
  "components": [
    {
      "bbox": {
        "h": 0.2,
        "w": 0.2,
        "x": 0.491,
        "y": 0.545
      },
      "kind": "metric",
      "text": "£3.7Bn Organised crime",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "37dbb3bb-9ca0-44ec-8034-a75ba03f0a50",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.2,
        "x": 0.288,
        "y": 0.212
      },
      "kind": "metric",
      "text": "£17.2Bn Counter-Terrorism",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4bbc64a0-6a79-474b-bb00-0df1f0b7c1aa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.2,
        "x": 0.793,
        "y": 0.545
      },
      "kind": "metric",
      "text": "£?Bn Disinformation",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5b57f37f-e6aa-48ea-94b9-22bff8ceb592",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.2,
        "x": 0.597,
        "y": 0.118
      },
      "kind": "metric",
      "text": "£34.5Bn Private Security Services",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7df50da7-c7c8-4ca2-a3cf-87a73a09d381",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "TAM: £34.5Bn",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-a28e-768f-b425-4c8c895b4965",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.112,
        "w": 0.245,
        "x": 0.076,
        "y": 0.33
      },
      "kind": "paragraph",
      "text": "We are a values driven company. We have estimated our accessible market based on the client base that is likely to meet our high ethical standards.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f76b211f-b870-4d9a-86b9-3e54b006b9af",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.056,
        "w": 0.38,
        "x": 0.076,
        "y": 0.88
      },
      "kind": "source-note",
      "text": "*Disinformation is a new and emerging market. We anticipate governments and the tech industry investing substantially in counter-disinformation efforts over the coming years.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d706ce17-22e0-4415-b64b-7e0b304087d4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.104,
        "w": 0.228,
        "x": 0.076,
        "y": 0.198
      },
      "kind": "title",
      "text": "Accessible market",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6f9e9db5-c236-4c57-880d-912c72cfe72e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}