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  "documentTitle": "Here's the pitch deck that Holloway used to raise $4.6 million from NEA and the New York Times for its online 'how-to' manual business",
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  "authorName": "Holloway",
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  "notes": "The slide uses a column-based timeline layout to detail key events across four quarters.",
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      "text": "Q3 2017: First prototype to small users, Experimented with unpaid content, Experimented with link-based resources, 1 eng hire, Our own office.",
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      "text": "Q1 2017: Prior content experiments, Josh and Andy start working together, Initial strategy.",
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      "text": "Q4 2017: Killed link lists, Researched publishing economics, Switched to paid author model, 1 eng hire, 2 contract designers, Major product progress, Content progress.",
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      "kind": "title",
      "text": "PROGRESS",
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