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  "documentTitle": "Here's the pitch deck that Holloway used to raise $4.6 million from NEA and the New York Times for its online 'how-to' manual business",
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      "text": "Table showing content types across time scales: Seconds (Snapchat, Messenger, Whatsapp), Days (Twitter, Hacker News, Reddit, NYTimes, Drudge Report), Weeks (Average Blog Posts, Email), Months (Good Blog Posts, Pinterest, Consumer Reports & Wirecutter), Years (Great Blog Posts, Comprehensive Online Resources), Decades (Wikipedia, Books, Holloway), Centuries (Books).",
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