{
  "docId": "019dd923-5f69-752d-a9b7-f5d894430a0e",
  "docSlug": "SLe22qQXUYG7xKaaMafE",
  "documentTitle": "Here's the pitch deck that Holloway used to raise $4.6 million from NEA and the New York Times for its online 'how-to' manual business",
  "authorId": "Pitchdecks",
  "authorName": "Holloway",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.77,
  "pageNumber": 15,
  "pageCount": 23,
  "prevPage": 14,
  "nextPage": 16,
  "slideType": "business_model",
  "function": "present_solution",
  "density": "balanced",
  "nDataPoints": 4,
  "notes": null,
  "elementsJson": [
    "data_table"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b7-f5d894430a0e/15",
  "deckHref": "/decks/019dd923-5f69-752d-a9b7-f5d894430a0e",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b7-f5d894430a0e.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b7-f5d894430a0e#slide-15",
  "components": [
    {
      "bbox": null,
      "kind": "metric",
      "text": "Pricing",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-a28e-768f-b423-26370685808e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.8,
        "x": 0.1,
        "y": 0.55
      },
      "kind": "table",
      "text": "Supply-focused revenue table showing Group Tools and Private Content, launch Late 2019, Prosumers/Enterprise, $20-50/seat/month",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8b389290-d148-4b6c-8363-97cad09514a6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.8,
        "x": 0.1,
        "y": 0.25
      },
      "kind": "table",
      "text": "Demand-focused revenue table showing Premium Reader Membership, launch 2018-2019, Consumers/Prosumers, $48-1,200/user/yr",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ffa1cc5b-91fd-42db-bb3a-58bffef2659f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.1,
        "y": 0.1
      },
      "kind": "title",
      "text": "MONETIZATION",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c38c950a-22d2-4d62-8367-9d083ea3a866",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 15,
      "from": 15,
      "beatId": "eea2dca6-a6b7-4237-9893-2fc0076f1201",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Business Model",
      "beatSlug": "sequoia-pitch-business-model",
      "evidence": "The business model is explained on page 15.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 23,
      "from": 10,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "f16e711a-9276-48e3-8b35-535737a91a32",
      "evidence": "The problem statement on page 10 and the final page 23 both emphasize the need for a solution.",
      "position": 0,
      "objective": "Highlight the pain of not having a solution",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}