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  "documentTitle": "Here's the pitch deck that Holloway used to raise $4.6 million from NEA and the New York Times for its online 'how-to' manual business",
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  "authorName": "Holloway",
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  "notes": "The slide uses a bidirectional flow to show the relationship between expertise/trust and contributions/demand data.",
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      "text": "Expertise & trust; Contributions & demand data",
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      },
      "kind": "list",
      "text": "Experts: World-class expertise; Writers/Editors: Unlock tribal knowledge; Channels: Virality driven by quality and trust; Readers: Ongoing, reviewed improvements",
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      "kind": "title",
      "text": "HOW DOES IT WORK?",
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      "to": 23,
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      "evidence": "The problem statement on page 10 and the final page 23 both emphasize the need for a solution.",
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      "description": "Quantify what happens if the audience does nothing"
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