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  "documentTitle": "Here's the pitch deck that Holloway used to raise $4.6 million from NEA and the New York Times for its online 'how-to' manual business",
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      "text": "Lowered Barriers to Contribution are Revolutionary: Wikipedia, Quora, Stack Overflow. Lyft/UpWork. GitHub+open source. Collaborative tooling now a commodity.",
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      "text": "Library -> Google: People used to go to libraries, now Google & YouTube. Book publishers' refusal to digitize back catalogs. Web search query stream is ~10% actionable informational.",
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      "text": "Web Content Matures: After 15 years, incentives in advertising & lead gen revenue models have led to poor user experiences. Rise of Subscription Economy: Fatigue with fake news and WTP for vertical, high-value subscriptions is up.",
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