{
  "docId": "019dd923-5f69-752d-a9b7-e8fcffd18b94",
  "docSlug": "RuDgdgUnUZyBXcgqLkx6",
  "documentTitle": "As building costs rise;; this startup says real-estate developers can save millions by ditching spreadsheets. Here's the 12-slide pitch deck it used to raise $25 million.",
  "authorId": "Pitchdecks",
  "authorName": "Northspyre",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 10,
  "pageCount": 12,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "testimonial",
  "function": "illustrate_case",
  "density": "overcrowded",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "photo",
    "quote_block"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b7-e8fcffd18b94/10",
  "deckHref": "/decks/019dd923-5f69-752d-a9b7-e8fcffd18b94",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b7-e8fcffd18b94.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b7-e8fcffd18b94#slide-10",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.25,
        "x": 0.12,
        "y": 0.33
      },
      "kind": "image",
      "text": "Denham Wolf office photo",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7e66f653-bc34-476f-a0ab-9523b4e16f01",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.25,
        "x": 0.15,
        "y": 0.1
      },
      "kind": "image",
      "text": "MoMA office photo",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "df8a1e0c-8949-4b0e-b478-c9de13c33a3f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.25,
        "x": 0.15,
        "y": 0.67
      },
      "kind": "image",
      "text": "ASH Development office photo",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e03c5898-3c6e-43dd-a85f-69aa8a5c69bf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.5,
        "x": 0.45,
        "y": 0.15
      },
      "kind": "quote",
      "text": "Prior to Northspyre, I was wondering if I should add staff - how do I get myself out from underwater? I had to do a lot of legwork in Excel and gather files before sitting down with my architect or contractor to negotiate.",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "baf706d9-a116-476b-9a39-a36072c80b6c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.5,
        "x": 0.45,
        "y": 0.48
      },
      "kind": "quote",
      "text": "So Pre-Northspyre, we were all [in] Excel. All of the accounting through Excel and all of the documenting through emails... those extra hours every week really made a huge difference, financially speaking.",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c4bc1d83-52a4-4def-a7ff-fdfd8f4af1b5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.5,
        "x": 0.45,
        "y": 0.78
      },
      "kind": "quote",
      "text": "I have not seen anything else out there that has the user interface and the curvability that is specifically built for real estate project delivery needs.",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f6421f22-6c58-4c82-86cf-967c5f28f65d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "I have not seen anything else out there that has the user interface and the curvability that is specifically built for real estate project delivery needs. - Jen Webber, ASH Development",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd952-a28e-768f-b420-029ac5c50ba4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.35,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "USER TESTIMONIALS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9d599884-0ad6-4220-a8d1-c227c0221e28",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 12,
      "from": 8,
      "beatId": "c979b6b3-92bf-431b-aa9e-a1bda73eeadc",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "The Ask",
      "beatSlug": "sequoia-pitch-the-ask",
      "evidence": "Slides 8 and 12 present the ask and closing remarks.",
      "position": 5,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 10,
      "from": 10,
      "name": "Voice Of Customer",
      "slug": "51-voice-of-customer",
      "bestFor": "Product strategy, customer experience, market research",
      "matchId": "1f2a0250-3b5b-48ba-93bb-dfed180e4d01",
      "evidence": "Slide 10 presents user testimonials.",
      "position": 1,
      "objective": "Provide social proof of Northspyre's value",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
      "confidence": 0.6,
      "description": "Let customer quotes and feedback drive the narrative and validate the insight"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}