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  "documentTitle": "Respira raised over $2 million to disrupt the embattled vape industry with a heat-free vaporizer. Here's the pitch deck that made it happen.",
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  "authorName": "Respira Technologies",
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  "notes": "Uses a Myth vs Fact framework to debunk common misconceptions about vaping safety.",
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      "text": "Although improvements in vaping technology, such as ceramic heating & wicking elements, eliminate the distribution of inhalable toxic metal particulates, the main source in the creation of unintended cancer-causing group-1 carcinogens still is heat.",
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      "text": "MYTH: Only combustion (actual burning) creates harmful byproducts and since vapes do not actually burn, this is avoided. FALSE. FACT: All e-liquid vapes and other electronic nicotine devices (i.e. iQOS), that utilize heat as a source to aerosolize the liquid or compounds, create harmful emissions byproducts, such as: formaldehyde, acrolein and acetaldehyde.",
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      "text": "MYTH: Ceramic, glass architectures, organic compounds and GMP / ISO facilities make vaping safe. FALSE. FACT: Although improvements in vaping technology, such as ceramic heating & wicking elements, eliminate the distribution of inhalable toxic metal particulates, the main source in the creation of unintended cancer-causing-group-1 carcinogens still is heat.",
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      "kind": "paragraph",
      "text": "This problem originated in the Tobacco Industry with e-cigarettes and has now spread into emerging growth markets, like cannabis, as they have adopted the same heat-based vape technology.",
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      "text": "Intentionally misleading marketing campaigns and scientifically unaware companies have fooled consumers into thinking that vaping is a healthier alternative to smoking combustible products.",
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