{
  "docId": "019dd923-5f69-752d-a9b7-d81c700e90b8",
  "docSlug": "RS7T5y1EtLAgCoxi0trx",
  "documentTitle": "Respira raised over $2 million to disrupt the embattled vape industry with a heat-free vaporizer. Here's the pitch deck that made it happen.",
  "authorId": "Pitchdecks",
  "authorName": "Respira Technologies",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 12,
  "pageCount": 16,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "overcrowded",
  "nDataPoints": 0,
  "notes": "Uses a conceptual chart to illustrate the positive correlation between heat and toxic byproducts in THC vaping.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "other"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b7-d81c700e90b8/12",
  "deckHref": "/decks/019dd923-5f69-752d-a9b7-d81c700e90b8",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b7-d81c700e90b8.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b7-d81c700e90b8#slide-12",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "The hotter the vape, the better the cloud, the greater the concentration of THC — and yet the worse it is for the unwitting customer.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-a28e-768f-b417-c34be937ac1d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.48,
        "w": 0.405,
        "x": 0.098,
        "y": 0.26
      },
      "kind": "chart",
      "text": "Conceptual chart showing Heat vs THC and Toxic Byproducts",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e78d1822-64d2-4d49-8e25-ee7f40208716",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.31,
        "x": 0.644,
        "y": 0.38
      },
      "kind": "paragraph",
      "text": "The resulting detrimental health effects of current vape devices do NOT fit with the Cannabis industry's current message of being in-sync with human health and wellness.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4c05833c-9dbf-480c-ae3a-71b0f4ef012c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.31,
        "x": 0.644,
        "y": 0.64
      },
      "kind": "paragraph",
      "text": "The hotter the vape, the better the cloud, the greater the concentration of THC — and yet the worse it is for the unwitting customer.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7e0c0d18-8c6d-4810-96a0-dd8b12163f0e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.31,
        "x": 0.644,
        "y": 0.49
      },
      "kind": "paragraph",
      "text": "Why? In order to maximize the potential of the plant's active ingredient (THC), cannabis vapes decarboxylate THC by heating the e-liquid north of 400 degrees C, often exceeding temperatures of their nicotine counterparts and thereby exposing the user to even greater levels of volatile constituents.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8bdf6b8c-210a-4969-b4bb-cf108bb4aabf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.31,
        "x": 0.644,
        "y": 0.275
      },
      "kind": "paragraph",
      "text": "Cannabis Vape Consumers should be aware that the problems inherent to Electronic Nicotine Vapes are their problems too — as the technology employed by both verticals is effectively the same.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f47cb0d1-10d1-4133-acbf-6addaa550ea5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.025,
        "w": 0.25,
        "x": 0.644,
        "y": 0.145
      },
      "kind": "title",
      "text": "THE CANNABIS CONUNDRUM",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "62b6a776-d062-496c-94d2-67ea9e702bf8",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Problem-Agitate-Solve (PAS)",
      "slug": "problem-agitate-solve-pas",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "5af47eb8-f85e-4298-ab88-c76df2154021",
      "evidence": "The slide presents a problem statement and agitates it by highlighting the consequences of current vape technology.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}