{
  "docId": "019dd923-5f69-752d-a9b7-d3eb1b030772",
  "docSlug": "R84jjOXgiR7c52djE1hm",
  "documentTitle": "See the pitch deck that Google;; Hubspot and Wayfair alums used to raise $1.2 million to build the 'Amazon of out-of-home advertising'",
  "authorId": "Pitchdecks",
  "authorName": "OneScreen.ai",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.779,
  "pageNumber": 8,
  "pageCount": 14,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "vision",
  "function": "inspire_vision",
  "density": "dense",
  "nDataPoints": 1,
  "notes": "Uses the NFX Market Network framework to illustrate the desired business model evolution.",
  "elementsJson": [
    "headline_text",
    "logo_grid",
    "venn_diagram"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b7-d3eb1b030772/8",
  "deckHref": "/decks/019dd923-5f69-752d-a9b7-d3eb1b030772",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b7-d3eb1b030772.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b7-d3eb1b030772#slide-8",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "How can OOH become a $100B Market?",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-a28e-768f-b411-df87fd3212f4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.23,
        "x": 0.68,
        "y": 0.54
      },
      "kind": "framework",
      "text": "Market Network Venn Diagram",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fcbf7786-aca0-4c0c-be1b-ba5392344a21",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.24,
        "x": 0.09,
        "y": 0.54
      },
      "kind": "image",
      "text": "Google Logo",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "12a4ef1b-1932-47c1-b9d8-3df5ad6c34d9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.12,
        "x": 0.44,
        "y": 0.54
      },
      "kind": "image",
      "text": "Shopify Logo",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d6453638-d70e-487d-8632-84d835929571",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "TAM: $100B",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-a28e-768f-b411-e0a5c844badb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.88,
        "x": 0.06,
        "y": 0.21
      },
      "kind": "title",
      "text": "How can OOH become a $100B Market?",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9e508807-ec6e-4cad-9800-453279780ed1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.86,
        "x": 0.07,
        "y": 0.05
      },
      "kind": "title",
      "text": "The Vision: Connected OOH",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bb77fa2a-dca8-4f98-8309-ea48df54f478",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "23b9f0df-f9ea-4b95-a1d4-cfdf011f9e89",
      "evidence": "TAM: $100B",
      "confidence": 0.5
    },
    {
      "name": "NxN matrix",
      "slug": "matrix-nxn",
      "agent": null,
      "layer": "slide",
      "matchId": "e528eca2-ba17-4b82-a305-6a8223f2495f",
      "evidence": "framework/instance: Market Network Venn Diagram",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "market-network",
      "slug": null,
      "matchId": "3730ca62-2760-4e33-9188-6ef74ccc2371",
      "evidence": "Venn diagram showing intersection of Marketplace, Network, and Workflow",
      "confidence": 1
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 14,
      "from": 1,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "f7706ce1-ff22-482d-b1f2-53d0b0b34d2c",
      "evidence": "The use of funds and traction sections imply a big bet with potential for quick wins",
      "position": 1,
      "objective": "Show the potential for growth and returns",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}