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  "documentTitle": "See the pitch deck that Google;; Hubspot and Wayfair alums used to raise $1.2 million to build the 'Amazon of out-of-home advertising'",
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      "kind": "callout",
      "text": "But that's how $40B+/year gets spent every year on out-of-home advertising.",
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      "text": "1. Don't also have to call a paper company to get a box made\n2. Call UPS to arrange for pick-up and delivery\n3. Hire a TaskRabbit to take a photo proving it was actually delivered.",
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      "text": "Market size: $40B+",
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      "text": "People take it for granted that when they buy something on Wayfair they...",
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