{
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  "docSlug": "RIsOW4tuYUFGPo8lUulp",
  "documentTitle": "This pitch deck won cybersecurity firm IriusRisk $6.7 million in a funding round backed by Voi investor JME Ventures",
  "authorId": "Pitchdecks",
  "authorName": "IriusRisk",
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  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 4,
  "notes": "The diagram uses concentric circles to represent the market tiers.",
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      "kind": "chart",
      "text": "Concentric circles representing $12B, $5B, and $1.2B",
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      "kind": "framework",
      "text": "TAM SAM SOM",
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      "kind": "list",
      "text": "TAM: $248B total cyber security market in 2023 (*4)\nSAM: Every company that currently tests for security is a potential secure design customer. Security testing market = ~ $12B in 2023\nSOM: Assume 10% penetration of SAM. =~ $1.2B",
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      "text": "TAM: $248B",
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      "kind": "source-note",
      "text": "(*1) https://www.researchandmarkets.com/reports/4480625/security-testing-global-market-outlook-2017\n(*2) https://www.gartner.com/en/documents/3830131/structuring-application-security-practices-and-tools-to-\n(*3) https://www.sonatype.com/devsecops-reference-architecture-2019\n(*4) https://www.marketsandmarkets.com/Market-Reports/cyber-security-market-505.html",
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      "kind": "title",
      "text": "The Market",
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      "arcName": "Problem-Agitate-Solution",
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      "beatName": "The Market",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "market sizing",
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  "loops": [
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      "from": 3,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "b55ee9a2-348f-4e5d-90bb-ec3ecef3f0eb",
      "evidence": "problem statement and market timing",
      "position": 0,
      "objective": "What is the cost of not securing software development?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
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