{
  "docId": "019dd923-5f69-752d-a9b7-bd70b93ee050",
  "docSlug": "QogFLux1a9PjGUaAW1bR",
  "documentTitle": "Here's the 13-slide pitch deck Mixpanel;; an A16Z-backed startup that crunches data for Uber and Hinge;; used to raise $200 million",
  "authorId": "Pitchdecks",
  "authorName": "Mixpanel",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 6,
  "pageCount": 13,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "vision",
  "function": "inspire_vision",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "Uses a 'category-defining' analogy by listing companies like Slack, Stripe, Figma, Zoom, and PagerDuty as peers in their respective categories.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "comparison_table",
    "logo_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b7-bd70b93ee050/6",
  "deckHref": "/decks/019dd923-5f69-752d-a9b7-bd70b93ee050",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b7-bd70b93ee050.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b7-bd70b93ee050#slide-6",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Own the Product Analytics category",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-a28d-7358-81eb-5fb479f99a4f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.75,
        "w": 0.3,
        "x": 0.65,
        "y": 0.2
      },
      "kind": "image",
      "text": "Slack, Stripe, Figma, Zoom, PagerDuty, Mixpanel",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8396b331-287b-400a-90d3-cd8ca5998193",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.55,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "list",
      "text": "Category: Product Analytics; Segment: Digital-first companies; Persona: Product Managers, Engineers, Designers; Use Case: Product Development Decisions",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2ef7d3a2-8df5-43ea-a2aa-b078cc85c0cc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.25,
        "x": 0.7,
        "y": 0.1
      },
      "kind": "title",
      "text": "Own the Product Analytics category",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "92b2e643-338c-4498-ae0a-50aa26c9e81c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.55,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Mixpanel is the only company that is focused on Product Analytics",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3d4ef56a-9505-4e57-b3ce-5ed9ee5efbcc",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "category-design",
      "slug": null,
      "matchId": "24f016af-385a-487d-9708-a5e7ba568c2a",
      "evidence": "The slide explicitly frames the company's goal as 'Owning the Product Analytics category' and compares it to other category-defining companies.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}