{
  "docId": "019dd923-5f69-752d-a9b7-bd70b93ee050",
  "docSlug": "QogFLux1a9PjGUaAW1bR",
  "documentTitle": "Here's the 13-slide pitch deck Mixpanel;; an A16Z-backed startup that crunches data for Uber and Hinge;; used to raise $200 million",
  "authorId": "Pitchdecks",
  "authorName": "Mixpanel",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 2,
  "pageCount": 13,
  "prevPage": 1,
  "nextPage": 3,
  "slideType": "solution",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 1,
  "notes": "The slide uses a screenshot of the product interface to demonstrate the 'self-serve' nature of the analytics.",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "screenshot"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b7-bd70b93ee050/2",
  "deckHref": "/decks/019dd923-5f69-752d-a9b7-bd70b93ee050",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b7-bd70b93ee050.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b7-bd70b93ee050#slide-2",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Leading self-serve product analytics software",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-a28d-7358-81ea-f2fd6362af33",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.45,
        "x": 0.52,
        "y": 0.25
      },
      "kind": "image",
      "text": "Product interface showing conversion funnel analytics",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c07f74ab-09a4-4bec-b012-f37aa667c8bc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.4,
        "x": 0.05,
        "y": 0.55
      },
      "kind": "list",
      "text": "Drives rapid product innovation; Guides business strategy with data; Grows revenue by enabling the right investments; Improves headcount efficiency & team productivity",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d911b49b-2091-4c18-8942-d52a48efdbc3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.05,
        "x": 0.55,
        "y": 0.3
      },
      "kind": "metric",
      "text": "40%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c1b32c6e-b001-4867-80a0-757b3f065166",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Overall Conversion: 40%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-a28d-7358-81ea-f4f6ec21ed11",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.4,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "title",
      "text": "Mixpanel transforms businesses by unlocking data-informed product innovation",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1c5d9c3d-42e0-484e-8c4c-265f9fd110d4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.35,
        "x": 0.05,
        "y": 0.45
      },
      "kind": "title",
      "text": "Leading self-serve product analytics software",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7354d76e-0ecb-475f-99fb-6478a6e72951",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Problem-Agitate-Solve (PAS)",
      "slug": "problem-agitate-solve-pas",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "4ba518a3-76cf-4bda-9baa-79587e2c2d97",
      "evidence": "list/bullet: Drives rapid product innovation; Guides business strategy with data; Grows revenue by enabling the right investments; Improves headcount efficiency & team productivity",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 2,
      "from": 2,
      "beatId": "b69b1f59-53a9-4006-9259-a3557c3a725b",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The deck presents Mixpanel as a solution to unlock data-informed product innovation",
      "position": 1,
      "confidence": 0.9,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}