{
  "docId": "019dd923-5f69-752d-a9b7-b4d3440655f2",
  "docSlug": "QUCR9AQTDMdRLaVYfs62",
  "documentTitle": "Here's the 17-page pitch deck legal-job marketplace Legal.io used to impress Tiger Global and raise an $11.6 million Series A",
  "authorId": "Pitchdecks",
  "authorName": "Legal.io",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 12,
  "pageCount": 17,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 6,
  "notes": "The slide uses a horizontal bar chart to visualize market segments.",
  "elementsJson": [
    "action_title",
    "big_number",
    "infographic"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b7-b4d3440655f2/12",
  "deckHref": "/decks/019dd923-5f69-752d-a9b7-b4d3440655f2",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b7-b4d3440655f2.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b7-b4d3440655f2#slide-12",
  "components": [
    {
      "bbox": {
        "h": 0.12,
        "w": 0.96,
        "x": 0.02,
        "y": 0.36
      },
      "kind": "chart",
      "text": "Market segments bar",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d14bfa73-7a20-484a-a37c-bc51a250456a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.2,
        "x": 0.78,
        "y": 0.54
      },
      "kind": "list",
      "text": "$250M in marketing spend by legal tech vendors; $2B in enterprise marketing spend by AmLaw 100",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "241129d9-f0d2-4b78-aa3f-36344bdadd09",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.3,
        "x": 0.02,
        "y": 0.54
      },
      "kind": "list",
      "text": "$3B US Legal Staffing + Recruitment; 15% Staffing | 85% Recruitment; Digital players only account for 3% of spend.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "59251a37-b4e1-45be-ba3e-12df7e146765",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.46,
        "y": 0.73
      },
      "kind": "list",
      "text": "$100B Enterprise legal spend in US, $5B immediately addressable",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dd4ef651-03dd-4436-81b0-56e7607ce3c4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.45,
        "x": 0.49,
        "y": 0.18
      },
      "kind": "metric",
      "text": "$10.2B TAM",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d9aa35df-2423-49e7-a099-8a671cda5097",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "TAM: $10.2B",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-a28d-7358-81e6-7b1420af5930",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.45,
        "x": 0.02,
        "y": 0.05
      },
      "kind": "title",
      "text": "LEGAL.IO IS WELL-POSITIONED IN A LARGE AND ESSENTIAL MARKET",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c1da4de8-2121-4b8a-b74c-f4df5f8f836a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Market Segmentation Pyramid",
      "slug": "market-segmentation-pyramid",
      "agent": null,
      "layer": "slide",
      "matchId": "4bd220fc-5841-4973-8c0f-d8aef2e4b9e3",
      "evidence": "list/bullet: $3B US Legal Staffing + Recruitment; 15% Staffing | 85% Recruitment; Digital players only account for 3% of spend.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 12,
      "from": 12,
      "beatId": "ab5cd471-0705-4ad7-aa7a-207a131383f8",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Sizing",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "Market sizing is presented on page 12.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 12,
      "from": 12,
      "name": "Maturity Curve",
      "slug": "36-maturity-curve",
      "bestFor": "Digital transformation, capability building, benchmarking",
      "matchId": "62a0cdd1-7961-47e9-92b6-00fc4a6005f4",
      "evidence": "The market sizing section shows the potential of the market.",
      "position": 2,
      "objective": "Show the market potential",
      "structure": "Current Maturity Level -> The Gap to Next Level -> Required Capabilities -> The Roadmap",
      "confidence": 0.6,
      "description": "Show where you are on a progression and what it takes to reach the next level"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}