{
  "docId": "019dd923-5f69-752d-a9b7-861ea59a06ff",
  "docSlug": "QRm0EBIBSJfGUVLfevzU",
  "documentTitle": "Bower pays you to recycle correctly. Check out the 17-slide pitch deck the Swedish startup used to raise $4.7 million.",
  "authorId": "Pitchdecks",
  "authorName": "Bower",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 2,
  "pageCount": 17,
  "prevPage": 1,
  "nextPage": 3,
  "slideType": "key_messages",
  "function": "other",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide is a grid of 8 distinct marketing creative executions (ads/social posts) for the Bower brand.",
  "elementsJson": [
    "photo",
    "icon_grid"
  ],
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b7-861ea59a06ff/2",
  "deckHref": "/decks/019dd923-5f69-752d-a9b7-861ea59a06ff",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b7-861ea59a06ff.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b7-861ea59a06ff#slide-2",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "All the cool kids are doing it.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
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    {
      "bbox": {
        "h": 1,
        "w": 1,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": "Collage of 8 marketing creative assets",
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      "componentId": "95170abb-c94b-40e4-a00b-0b24dbee80b1",
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  ],
  "metrics": [],
  "tools": [
    {
      "name": "Aesthetic-Usability Effect",
      "slug": "aesthetic-usability-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "273a0a36-7872-425c-b2ac-b237f3241be8",
      "evidence": "Collage of 8 marketing creative assets",
      "confidence": 0.7
    }
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  "frameworks": [],
  "arcBeats": [
    {
      "to": 2,
      "from": 1,
      "beatId": "1ca72a55-c253-4148-9d04-6a0fc5f6fa91",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Attention",
      "beatSlug": "aida-attention",
      "evidence": "The deck starts with a product demo and key messages to grab the audience's attention.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Hook",
      "parentBeatSlug": "hook"
    }
  ],
  "loops": [
    {
      "to": 3,
      "from": 2,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "e8310f22-a448-46e5-8c9e-3e7536cc693f",
      "evidence": "The key messages and executive summary provide a golden circle framework.",
      "position": 1,
      "objective": "Why is Bower's solution important?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
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  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}