{
  "docId": "019dd923-5f69-752d-a9b7-861ea59a06ff",
  "docSlug": "QRm0EBIBSJfGUVLfevzU",
  "documentTitle": "Bower pays you to recycle correctly. Check out the 17-slide pitch deck the Swedish startup used to raise $4.7 million.",
  "authorId": "Pitchdecks",
  "authorName": "Bower",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 15,
  "pageCount": 17,
  "prevPage": 14,
  "nextPage": 16,
  "slideType": "traction",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 4,
  "notes": "The slide uses a background image of a train to illustrate the scale of the environmental impact.",
  "elementsJson": [
    "paragraph",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b7-861ea59a06ff/15",
  "deckHref": "/decks/019dd923-5f69-752d-a9b7-861ea59a06ff",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b7-861ea59a06ff.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b7-861ea59a06ff#slide-15",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "16 million packs recycled corresponding to 770 ton saved carbon dioxide and 250 million round trips Stockholm-Gothenburg.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-a28d-7358-81de-653a43222d25",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 1,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": "Train on tracks",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c88fe860-70fb-4a1c-8f52-18ce7f25b153",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.31,
        "w": 0.17,
        "x": 0.77,
        "y": 0.615
      },
      "kind": "metric",
      "text": ">20% Plastic Waste Recycled",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b45c12ce-c255-413b-9b03-9fb7a97d01ea",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "packs recycled: 16 million",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-a28d-7358-81de-6b7c238feea1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.35,
        "x": 0.04,
        "y": 0.13
      },
      "kind": "paragraph",
      "text": "16 million packs recycled corresponding to 770 ton saved carbon dioxide and 250 million round trips Stockholm-Gothenburg.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5346e843-17bc-4cb8-bf35-96cd8fba312a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.08,
        "x": 0.04,
        "y": 0.06
      },
      "kind": "title",
      "text": "Traction",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2b619c32-2f29-4359-91aa-b9328c7b0623",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Data Story Arc",
      "slug": "data-story-arc",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "3d8eb8e8-4d2b-41d9-a52b-0de8190d0410",
      "evidence": ">20% Plastic Waste Recycled",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 15,
      "from": 11,
      "beatId": "9d78e202-0112-4c47-a98d-d4c0f5b63380",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The traction and customer logos provide satisfaction and demonstrate the startup's progress.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}