{
  "docId": "019dd923-5f69-752d-a9b7-861ea59a06ff",
  "docSlug": "QRm0EBIBSJfGUVLfevzU",
  "documentTitle": "Bower pays you to recycle correctly. Check out the 17-slide pitch deck the Swedish startup used to raise $4.7 million.",
  "authorId": "Pitchdecks",
  "authorName": "Bower",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 13,
  "pageCount": 17,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "traction",
  "function": "show_traction",
  "density": "overcrowded",
  "nDataPoints": 2,
  "notes": "Includes a rhetorical question callout to suggest future growth potential with paid marketing.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "paragraph",
    "big_number",
    "callout_box",
    "screenshot",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b7-861ea59a06ff/13",
  "deckHref": "/decks/019dd923-5f69-752d-a9b7-861ea59a06ff",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b7-861ea59a06ff.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b7-861ea59a06ff#slide-13",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.34,
        "y": 0.65
      },
      "kind": "callout",
      "text": "What happens if we add a marketing budget? 😳",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b3ecc1e2-f26a-4bde-af56-371c1c2fcec3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.25,
        "x": 0.68,
        "y": 0.16
      },
      "kind": "image",
      "text": "App Store ranking screenshot",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "27ebf35e-64b5-473c-ae72-6b793208d7e3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.12,
        "x": 0.04,
        "y": 0.52
      },
      "kind": "metric",
      "text": "10k New users/day*",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "15a53bad-0f32-4950-9d4c-144fd819eb42",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.12,
        "x": 0.18,
        "y": 0.52
      },
      "kind": "metric",
      "text": "200k Scans/day*",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f2d62517-f3f5-4ad8-b4b6-99c631c36948",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "New users/day: 10k",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-a28d-7358-81e2-f3227c01a41f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.04,
        "y": 0.25
      },
      "kind": "paragraph",
      "text": "Viral organic reach on TikTok through an engaged user - with only 1600 followers - showcasing the Bower app in a few seconds recording the scanning of some packages. Millions of views with zero marketing costs, leading to Bower being #1 most downloaded app on App Store in Sweden.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fc410093-f169-4ef8-8ca1-f63de5a46133",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.35,
        "x": 0.04,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "* For two days in February 2021 during the viral Tik Tok spread.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b8e8eae4-8f5e-4ba8-9f6b-7b63cb0ff2b9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.45,
        "x": 0.04,
        "y": 0.13
      },
      "kind": "title",
      "text": "#1 most downloaded app on App Store – with no advertising budget.",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "85737cb8-8556-40d7-bead-9d713cf92c13",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.08,
        "x": 0.04,
        "y": 0.06
      },
      "kind": "title",
      "text": "Traction",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cd6f0025-3fae-419d-9f0a-e53d112d44b0",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 15,
      "from": 11,
      "beatId": "9d78e202-0112-4c47-a98d-d4c0f5b63380",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The traction and customer logos provide satisfaction and demonstrate the startup's progress.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}