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  "documentTitle": "This serial founder thinks pitch decks are passé. Here's what his startup used instead to raise $45 million in new funding.",
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  "authorName": "Rippling",
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  "notes": "The chart shows MoM growth in Total Bookings ARR from Jan-18 to Jan-19, including a linear trend line.",
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      "kind": "callout",
      "text": "While many startups have revenue graphs that go up and to the right, it is much less common for a graph of month over month growth rates to do the same.",
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      "text": "MoM Growth in Total Bookings ARR",
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      "text": "MoM Growth in Total Bookings ARR; Linear (MoM Growth in Total Bookings ARR)",
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      "text": "MoM growth: 29%",
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      "kind": "paragraph",
      "text": "OVERVIEW\nWe launched our benefits administration product around May 2018, and most of our sales metrics improved dramatically at that time. Internally, May 2018 was the point where we shifted our focus from product expansion to revenue growth.",
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      "kind": "paragraph",
      "text": "Rippling has grown unusually quickly since that time, and we closed January 2019 with $XXmm in ARR. We've averaged 20% Month over Month growth since January 2018, but that growth rate appears to be accelerating — in the last 4 months, our average growth rate was 25%, and in January it was 29%. The time it takes for our revenue to double recently dropped from four months to three.\n\nWhile many startups have revenue graphs that go up and to the right, it is much less common for a graph of month over month growth rates to do the same:",
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      "text": "ARR GROWTH",
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      "text": "Performance to Date",
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