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  "documentTitle": "This serial founder thinks pitch decks are passé. Here's what his startup used instead to raise $45 million in new funding.",
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  "authorName": "Rippling",
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  "notes": "The slide explains that Rippling's competitive advantage lies in its hybrid nature, whereas competitors are siloed in their respective categories.",
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      "text": "But the larger dynamic is that each of these competitors thinks of themselves far more narrowly than Rippling does: they make HR software, or Identity software, or device management software.",
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      "text": "An all-in-one payroll, benefits, and HRIS system; An \"identity\" / access management system; An endpoint device management system",
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      "text": "On the payroll and HR side, we compete against Gusto, Zenefits, Namely, ADP, Paychex, and other similar companies. On the identity side, we compete against Okta, OneLogin, LastPass, OnePassword, and similar companies. On the device management side, we compete against JAMF (for mac), Microsoft (for PC management), and a few newer, but smaller, competitors.",
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      "text": "As mentioned previously, Rippling is a hybrid of three different software categories. This also means that Rippling competes with three very different types of companies.",
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      "text": "There are ways in which Rippling wins or loses going head to head against any individual one of these competitors. But the larger dynamic is that each of these competitors thinks of themselves far more narrowly than Rippling does.",
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