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  "documentTitle": "This serial founder thinks pitch decks are passé. Here's what his startup used instead to raise $45 million in new funding.",
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  "authorName": "Rippling",
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  "notes": "This appears to be a page from a written memo or whitepaper rather than a traditional pitch deck slide.",
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      "text": "If you build your software for one particular buyer or department, you will eventually lose to the company that solves the whole problem.",
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      "text": "This means you need to have tentacles into all of these different departments and functional areas, and all the different 3rd party systems they use. If you build your software for one particular buyer or department, you will eventually lose to the company that solves the whole problem.",
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      "text": "It's worth noting that the term \"onboarding software\" is used to mean different things by different companies.",
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      "text": "Some companies have built project management apps for HR that assign out tasks and track completion whenever someone joins the company. These apps are sometimes called \"onboarding software,\" but they bear no relation to the product we have built, because they lack any downstream systems connectivity.",
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      "text": "As a result, they're both less useful to the employer (these apps can assign you work, but they can't do it for you), and strategically less interesting (without downstream systems connectivity, they are no longer a source of truth for employee data).",
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