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  "documentTitle": "This serial founder thinks pitch decks are passé. Here's what his startup used instead to raise $45 million in new funding.",
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  "authorName": "Rippling",
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  "notes": "The slide is formatted as a memo or letter from the founder, explaining the rationale behind the company's timing.",
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      "text": "In some ways, the deadweight loss from the SaaS revolution is this increasing systems complexity. The more new services there are, the more you need something like Rippling to sit underneath them and tie them together.",
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      "text": "SOME MARKET EVOLUTION MADE RIPPLING'S PRODUCT EASIER TO BUILD. Okta's success in the enterprise market has led to many companies building SAML and user API endpoints we were able to plug in to, to get hundreds of integrations live without the need for slow-moving partnerships.",
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      "text": "THE PAIN IS INCREASING. Five years ago, the sales organization at Zenefits mostly used just one system: Salesforce. Today, most SaaS sales organizations are probably closing in on 10. Internally at Rippling, we use Salesforce, but also Zoom, Calendly, Outreach, Gong, Intercom, and Marketo.",
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      "text": "THIS IS THE LOGICAL NEXT LEAP IN HR TECHNOLOGY. Zenefits was the first company to market \"All-in-one HR.\" By combining previously-disconnected systems for payroll, benefits, and HR, Zenefits gave you a button to hire someone, and they were automagically set up in all your different HR systems.",
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      "text": "I know this is a popular question for some firms so I'm including answers below, but the simple truth is that I think Rippling could have been, and should have been, built seven years ago. But it wasn't. So, we're building it now.",
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