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  "documentTitle": "Leaked pitch deck shows how sports-media startup Overtime plans to reach $200 million in revenue by 2024",
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  "authorName": "Overtime",
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      "text": "Social Commerce: Overtime is a massive influencer with a never-seen-before content engine. Because of our influential brand and our ability to integrate commerce into our content, we have an unprecedented ability to build and market a huge lifestyle apparel brand as well as steal our fans' wallet share for consumer products that they would prefer to buy Overtime-branded.",
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      "text": "Direct Brand Sales: The global sports sponsorship market is worth $48bn. Brands are having a difficult time reaching Gen Z and are trying to find better ways than spending aimlessly with platforms they don't understand. Increasingly, they are coming to Overtime to reach our highly engaged audience in a direct and authentic way. We drive revenue with brands through: Sponsoring shows on our programming slate, Sponsoring live events (i.e. The Takeover), Pure advertising",
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      "text": "Programmatic: Traditional publishers have historically monetized via ad inventory on their websites. Because the Gen Z audience exclusively views content on social platforms, we also derive millions of dollars of revenue from platforms that sell ad space around our content and share that revenue with us—our biggest revenue partners in this space are Snapchat and YouTube. We expect to see our share of monetizable views increase over time as other platforms unlock similar advertising opportunities (Instagram and Tik Tok).",
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      "kind": "title",
      "text": "WE ARE NOT JUST AN AD DEPENDENT MEDIA COMPANY",
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