{
  "docId": "019dd923-5f69-752d-a9b7-4530386ef64a",
  "docSlug": "OqVdCBvX2HFxcKZmRmGu",
  "documentTitle": "Sexual health startup iPlaySafe used this pitch deck to win $1 million in seed funding",
  "authorId": "Pitchdecks",
  "authorName": "iPlaySafe",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.781,
  "pageNumber": 15,
  "pageCount": 23,
  "prevPage": 14,
  "nextPage": 16,
  "slideType": "unfair_advantage",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a grid layout to present distinct value propositions.",
  "elementsJson": [
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b7-4530386ef64a/15",
  "deckHref": "/decks/019dd923-5f69-752d-a9b7-4530386ef64a",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b7-4530386ef64a.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b7-4530386ef64a#slide-15",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.436,
        "x": 0.051,
        "y": 0.588
      },
      "kind": "list",
      "text": "Medical-Grade: We take sexual health and privacy seriously. Our solution is compliant with medical device regulatory standards ISO 13485:2016 and IEC 62304. Takes 1.5 years to achieve.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0c17d2dd-ee92-4615-945b-78df25be16ea",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.266,
        "x": 0.051,
        "y": 0.223
      },
      "kind": "list",
      "text": "Market Disruptor: iPlaySafe is the world's first testing and sharing platform and will be first to market!",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "33efc1a9-28b5-4316-be62-d3b5c9650731",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.436,
        "x": 0.513,
        "y": 0.588
      },
      "kind": "list",
      "text": "Marketing Strategy: Marketed as proactive, not reactive. No need to feel \"sick\" to get tested. Existing brands use fear mongering images where consumers are asked to get tested if they are feeling some sort of symptoms or have been exposed.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3f182a5a-8017-4255-990a-40678a614dc6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.257,
        "x": 0.692,
        "y": 0.223
      },
      "kind": "list",
      "text": "Design to Scale: Our solution is highly scalable and can be rapidly integrated with other home testing kit suppliers. (e.g. Covid-19 tests)",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d71e35a5-5c1d-4c08-8eb1-f153bf15c6b1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.326,
        "x": 0.337,
        "y": 0.223
      },
      "kind": "list",
      "text": "EU-MDR Ready: In May 2021, any health app in the EU market that is interventional will need to be classified as a medical device as a result of EU Medical Device Regulation (MDR). iPlaySafe is at the forefront.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fff945bc-2b9f-4f70-b6a2-f71c77e2b9f2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.055,
        "w": 0.386,
        "x": 0.307,
        "y": 0.095
      },
      "kind": "title",
      "text": "Competitive Advantages",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3abd5561-9522-488d-af66-15815fd36f1b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "97eee3a2-2eb9-44b5-beb9-f515de86163c",
      "evidence": "list/bullet: Marketing Strategy: Marketed as proactive, not reactive. No need to feel \"sick\" to get tested.",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 20,
      "from": 7,
      "beatId": "5c43d3f7-785b-49d5-8732-679683b8c388",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "The solution, products, and how it works",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}