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  "documentTitle": "Krew offers equipment-free classes for a post-gym world. Check out the 18-slide deck it used to sell seed investors on being 'Peloton without the $3k bike.'",
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  "authorName": "Krew",
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  "notes": "The slide uses a dark-mode aesthetic with four distinct data-driven columns.",
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      "kind": "callout",
      "text": "The world wants to work out from home but fitness & health pros are not equipped to respond.",
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      "text": "3. THIS CHANGE IS HERE TO STAY",
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      "kind": "chart",
      "text": "2. DRIVING PARADIGM-SHIFTING GROWTH IN REMOTE FITNESS",
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      "text": "1. MASSIVE SHIFT AWAY FROM IN-PERSON OFFERINGS",
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      "kind": "list",
      "text": "4. +800K PROFESSIONALS STRUGGLE TO MONETISE ONLINE DEMAND",
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      "kind": "metric",
      "text": "Global fitness app market: 14.6",
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      "text": "THE WORLD WANTS TO WORK OUT FROM HOME\n\nBUT FITNESS & HEALTH PROS ARE NOT EQUIPPED TO RESPOND",
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      "kind": "source-note",
      "text": "Sources: 1. Harrison Co. Research & Insight Center 2. Reports And Data research 3. ONS, Global Workplace Analytics, Workplace Insight, ONS-Guardian, MyProtein, 4. IBISWorld and IBISWorld",
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      "kind": "title",
      "text": "The issue: seismic shift in fitness and wellness consumption post-COVID",
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