{
  "docId": "019dd923-5f69-752d-a9b7-3e754f25f662",
  "docSlug": "Oqe4SKyCsNX3IyyHxn4i",
  "documentTitle": "Krew offers equipment-free classes for a post-gym world. Check out the 18-slide deck it used to sell seed investors on being 'Peloton without the $3k bike.'",
  "authorId": "Pitchdecks",
  "authorName": "Krew",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.785,
  "pageNumber": 2,
  "pageCount": 18,
  "prevPage": 1,
  "nextPage": 3,
  "slideType": "solution",
  "function": "present_solution",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "Uses an analogy to Peloton to quickly establish market positioning.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "screenshot"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b7-3e754f25f662/2",
  "deckHref": "/decks/019dd923-5f69-752d-a9b7-3e754f25f662",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b7-3e754f25f662.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b7-3e754f25f662#slide-2",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.04,
        "y": 0.7
      },
      "kind": "callout",
      "text": "Peloton without the $3k bike.",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4b60a49e-2d6a-4203-93ed-00ef344da05e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.52,
        "x": 0.45,
        "y": 0.15
      },
      "kind": "image",
      "text": "Product interface showing a live class leaderboard and instructor video feed.",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6468bd7f-af7f-43f2-adda-9b7323c2b74e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.35,
        "x": 0.04,
        "y": 0.2
      },
      "kind": "paragraph",
      "text": "The world's first truly mass-scale live product for fitness, an end-to-end platform allowing customers to meet fitness and health professionals anytime, anywhere and train with them.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c2577375-bb1b-4490-b2e8-d1a4c4fcc0a3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.25,
        "x": 0.04,
        "y": 0.06
      },
      "kind": "title",
      "text": "Krew in a nutshell",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ff967f28-9eb6-42d1-a654-d217331e7ec1",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "argument-from-analogy",
      "slug": null,
      "matchId": "80493c5a-b300-44c7-a592-722a6deca5a1",
      "evidence": "Uses 'Peloton without the $3k bike' to define the product value proposition.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 4,
      "from": 2,
      "beatId": "93afdaf1-aa64-487a-aac9-72477ad5dbaf",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "The solution: a live fitness platform at a mass scale – Peloton minus the $3k bike",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 4,
      "from": 2,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "aacd62a4-67e3-4eca-982f-00ff3c8f4b64",
      "evidence": "The solution: a live fitness platform at a mass scale – Peloton minus the $3k bike",
      "position": 1,
      "objective": "Why Krew's solution is better than Peloton's?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}