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  "documentTitle": "Check out the pitch deck that insurance startup Luko used to raise $61 million;; bucking a wider slowdown in funding",
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  "authorName": "Luko",
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  "notes": "Uses pop culture imagery (Will Ferrell, Dwight Schrute) to emphasize the negative emotional experience of the current insurance journey.",
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      "kind": "list",
      "text": "No news, good news. You pay bills but get no advice, no prevention.",
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      "text": "Every 10 years, something bad happens : a flood, a fire, a robbery.",
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      "text": "30 min waiting on the phone. You discover the details of your contract.",
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      "text": "Sales reps incentivized to sell options & products with the highest margin.",
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      "kind": "title",
      "text": "Today's Insurance Journey ... to hell",
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      "name": "Cost Of Inaction",
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      "evidence": "Slides 3-6 imply that not solving the current problems results in continued user dissatisfaction.",
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      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
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