{
  "docId": "019dd923-5f69-752d-a9b7-33288c079b00",
  "docSlug": "O42CVAt3HzYzo12OKo2W",
  "documentTitle": "Check out the pitch deck that insurance startup Luko used to raise $61 million;; bucking a wider slowdown in funding",
  "authorId": "Pitchdecks",
  "authorName": "Luko",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.999,
  "pageNumber": 3,
  "pageCount": 18,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "dense",
  "nDataPoints": 7,
  "notes": null,
  "elementsJson": [
    "action_title",
    "big_number",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b7-33288c079b00/3",
  "deckHref": "/decks/019dd923-5f69-752d-a9b7-33288c079b00",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b7-33288c079b00.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b7-33288c079b00#slide-3",
  "components": [
    {
      "bbox": {
        "h": 0.2,
        "w": 0.3,
        "x": 0.35,
        "y": 0.4
      },
      "kind": "metric",
      "text": "14M Water Damages",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "306dd562-a81a-461c-aea1-1e40645ea71b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.25,
        "x": 0.05,
        "y": 0.4
      },
      "kind": "metric",
      "text": "1.5M Fires",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3e8d4678-696f-4707-9489-265d6e5ec40e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.3,
        "x": 0.35,
        "y": 0.65
      },
      "kind": "metric",
      "text": "€40Bn paid in claims",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b0418b98-2765-4c3d-a82e-707582c4172b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.3,
        "x": 0.65,
        "y": 0.65
      },
      "kind": "metric",
      "text": "€10Bn paid in claims",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b7aa0f12-5966-42ff-a246-b0487775a3a2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.3,
        "x": 0.65,
        "y": 0.4
      },
      "kind": "metric",
      "text": "1.7M Break-ins",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ba8dc0d1-0045-4e5c-811f-704dbaa5cf22",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.05,
        "y": 0.65
      },
      "kind": "metric",
      "text": "€10Bn paid in claims",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bfbc44d9-9bca-48cc-9a33-d2bc4c0e7ff7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Annual claims cost: €100Bn",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-a28a-716a-b4b0-9c458adf7522",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.9,
        "x": 0.05,
        "y": 0.1
      },
      "kind": "title",
      "text": "Despite €100Bn being spent on home insurance every year, European homes experience",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7e534694-76b0-4223-8bfa-c5581b449a49",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 6,
      "from": 3,
      "beatId": "d8eaa9bf-afc4-4625-ad98-a7fc034768d7",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Problem (Identify pain)",
      "beatSlug": "problem-agitate-solution-problem-identify-pain",
      "evidence": "Slides 3-6 identify the problem and pain points in current home insurance.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 6,
      "from": 3,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "db48001b-e407-4e27-b683-aa91a975ebe7",
      "evidence": "Slides 3-6 imply that not solving the current problems results in continued user dissatisfaction.",
      "position": 0,
      "objective": "Highlight the cost of not addressing the current home insurance problems",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 16,
      "from": 2,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "549c1cb4-5dc5-44a8-be40-853924fe94cb",
      "evidence": "Slides 2-16 explain Luko's vision, solution, and future plans, using a golden circle approach.",
      "position": 1,
      "objective": "Explain why Luko's solution is necessary and how it works",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}