{
  "docId": "019dd923-5f69-752d-a9b7-33288c079b00",
  "docSlug": "O42CVAt3HzYzo12OKo2W",
  "documentTitle": "Check out the pitch deck that insurance startup Luko used to raise $61 million;; bucking a wider slowdown in funding",
  "authorId": "Pitchdecks",
  "authorName": "Luko",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.999,
  "pageNumber": 11,
  "pageCount": 18,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "traction",
  "function": "show_traction",
  "density": "balanced",
  "nDataPoints": 9,
  "notes": "The chart uses redacted values for MRR figures. It highlights a specific 'COVID LOCKDOWN' period in Q2 2020.",
  "elementsJson": [
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  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b7-33288c079b00/11",
  "deckHref": "/decks/019dd923-5f69-752d-a9b7-33288c079b00",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b7-33288c079b00.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b7-33288c079b00#slide-11",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "MRR x6 since Series A (12m) despite 3m of hard lockdown",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
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      "componentId": "019dd952-a28a-716a-b4b1-b09f28c6bac8",
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    {
      "bbox": {
        "h": 0.65,
        "w": 0.48,
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      },
      "kind": "chart",
      "text": "Quarterly new MRR",
      "attrs": null,
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      "bbox": {
        "h": 0.5,
        "w": 0.35,
        "x": 0.58,
        "y": 0.25
      },
      "kind": "list",
      "text": "Growing Fast: 100k homes protected with Luko by the end of 2020. Resilient: MRR x6 since Series A (12m) despite 3m of hard lockdown",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
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      "componentId": "09aa7e5c-90aa-43ae-a8ea-96d7a0172065",
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    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "MRR: x6",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
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      "componentId": "019dd952-a28a-716a-b4b1-b480186b9c02",
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      "bbox": {
        "h": 0.08,
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      },
      "kind": "title",
      "text": "...creating the fastest growing EU Home Insurance",
      "attrs": null,
      "subkind": "headline",
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      "evidence": "Display of MRR growth over time and customer count milestones.",
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  "arcBeats": [
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      "beatId": "0d9560a7-6218-402b-9d16-018d8b303303",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution (Provide relief)",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "Slides 7-11 present Luko's solution, providing relief to the identified problems.",
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      "confidence": 0.8,
      "parentBeatName": "Resolution",
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  ],
  "loops": [
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      "name": "Golden Circle",
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      "bestFor": "Visionary leadership, brand positioning, mission statements",
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      "evidence": "Slides 2-16 explain Luko's vision, solution, and future plans, using a golden circle approach.",
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      "objective": "Explain why Luko's solution is necessary and how it works",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    },
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      "evidence": "Slides 7-11 highlight Luko's traction and growth strategy.",
      "position": 2,
      "objective": "Showcase Luko's quick wins and big bets for growth",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
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  "locked": true
}