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  "documentTitle": "Borzo is bringing same-day delivery to emerging markets. Check out the pitch deck it used to raise $35 million from sovereign wealth funds.",
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  "authorName": "Borzo",
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  "notes": "The slide uses two charts to demonstrate the efficiency of organic channels and the growth of sales-acquired orders.",
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      "text": "Up to 80% of orders are placed by clients acquired from organic channels at 0 marketing cost",
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      "text": "We have doubled the share of sales-acquired orders for the 12 months period",
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      "text": "At Borzo we effectively scale client acquisition from referral and digital performance channels, making sure that 5-year capped LTV/CAC is at least 3x\nWe benefit a lot from referral and organic search - up to 80% of quarterly orders come from such channels\nMerchants significantly rely on references when choosing a supplier based on word-of-mouth, so Borzo enjoys a kind of chain reaction effect - the more new customers acquired, the more organic matter\nWith a strong background in digital marketing, since 2020, we started building global sales team, aiming to acquire clients with bigger delivery volumes\nEffectively acquiring and retaining clients from inbound and outbound sales, we have doubled the share of sales-acquired orders for the 12 months period\nWhile our client base of merchants acquired via sales channels grows steadily, we see extremely higher potential of their retention and repeat rate",
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      "text": "Share of sales-acquired orders: 80%",
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