{
  "docId": "019dd923-5f69-752d-a9b7-1a6457da629a",
  "docSlug": "NpPUn0PvtOoIzh8zzEXl",
  "documentTitle": "This pitch deck helped a cyber startup that counts former Wall Street and CIA execs as advisors raise a $16 million Series A",
  "authorId": "Pitchdecks",
  "authorName": "Reveal Security",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.782,
  "pageNumber": 13,
  "pageCount": 27,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "why_now",
  "function": "establish_context",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "headline_text"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b7-1a6457da629a/13",
  "deckHref": "/decks/019dd923-5f69-752d-a9b7-1a6457da629a",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b7-1a6457da629a.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b7-1a6457da629a#slide-13",
  "components": [
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.07,
        "y": 0.9
      },
      "kind": "disclaimer",
      "text": "© June 2022, all rights reserved. Private and confidential",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2b3aded4-27ae-4d73-a1ae-ac5aca4a25d3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.5,
        "x": 0.1,
        "y": 0.28
      },
      "kind": "title",
      "text": "Business Operation Breach Detection Requires a New Approach",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6d8bc395-ac4d-4e76-97eb-d7449c6d41b9",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 14,
      "from": 11,
      "beatId": "21401159-1169-4bad-8944-de6a28c2046c",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Agitate",
      "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
      "evidence": "Slides 11-14 agitate the problem by highlighting the consequences of not detecting insider threats and application breaches.",
      "position": 1,
      "confidence": 0.9,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [
    {
      "to": 14,
      "from": 13,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "f6acd24d-7018-475f-a96c-c5dea5061171",
      "evidence": "The deck provides context on why now is the time for a new approach, including Gartner's identification of application behavior monitoring as an emerging trend.",
      "position": 1,
      "objective": "Why now is the time for a new approach to detecting insider threats and application breaches?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}