{
  "docId": "019dd923-5f69-752d-a9b7-1293e65cbb04",
  "docSlug": "NtZhl6BWZLaC4fSXpZj3",
  "documentTitle": "We got an exclusive look at the pitch deck accounting startup Countingup used to raise a $12.7 million Series A",
  "authorId": "Pitchdecks",
  "authorName": "Countingup",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 3,
  "pageCount": 12,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "dense",
  "nDataPoints": 1,
  "notes": "Uses a split-screen layout: left side lists solutions/value propositions, right side lists customer pain points as speech bubbles.",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b7-1293e65cbb04/3",
  "deckHref": "/decks/019dd923-5f69-752d-a9b7-1293e65cbb04",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b7-1293e65cbb04.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b7-1293e65cbb04#slide-3",
  "components": [
    {
      "bbox": {
        "h": 0.4,
        "w": 0.45,
        "x": 0.04,
        "y": 0.3
      },
      "kind": "list",
      "text": "Easily get paid and manage cash flow; Knowing I'm compliant and avoiding stress; Getting organised so I can concentrate on running my business",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b25d99b8-8c39-40c2-b3d2-d42a98b58487",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.62,
        "y": 0.33
      },
      "kind": "quote",
      "text": "It's difficult to get work done with time wasted on financial admin",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "16fd02b2-13e8-4171-b4c6-f7a871820d81",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.62,
        "y": 0.53
      },
      "kind": "quote",
      "text": "It's hard to stay on top of my bookkeeping and I'm afraid of tax surprises",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2e479e2a-d6d5-479b-838e-b0b148d45d02",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.62,
        "y": 0.73
      },
      "kind": "quote",
      "text": "I lack insight into how my business is doing until year end",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9e206d91-f828-4fe4-8420-4b6b49a12e4e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.62,
        "y": 0.13
      },
      "kind": "quote",
      "text": "I need to get paid fast, with confidence and however my customers want to pay",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fad65293-df50-4697-b205-be46ea96f6a8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.4,
        "x": 0.04,
        "y": 0.08
      },
      "kind": "title",
      "text": "We focus on solving problems for the UK's 8.6m small businesses",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "143a66fc-d6c5-475d-8e8c-e0ed8cdb79ab",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "jobs-to-be-done-jtbd",
      "slug": null,
      "matchId": "9bb2da32-d160-4095-b4ff-f880531a896f",
      "evidence": "The slide maps customer pain points to specific business solutions.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 4,
      "from": 3,
      "beatId": "cf3907e0-27f0-4489-909f-2e029800074f",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Problem",
      "beatSlug": "problem-agitate-solution-problem-identify-pain",
      "evidence": "Slides 3-4 highlight the problem faced by UK small businesses",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 4,
      "from": 3,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "df6fc01e-cc58-4369-9d2c-5223488dbfa4",
      "evidence": "Slides 3-4 highlight the problem of not using accounting software",
      "position": 0,
      "objective": "What are the consequences of not using accounting software?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}