{
  "docId": "019dd923-5f69-752d-a9b7-0fa2959ba458",
  "docSlug": "MWtzJtwPqFsdZXxAqYjP",
  "documentTitle": "SpaceX investor Draper Associates backed futuristic data capture startup Cipher Skin in a $5 million funding round after seeing this pitch deck",
  "authorId": "Pitchdecks",
  "authorName": "Cipher Skin",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 10,
  "pageCount": 27,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 4,
  "notes": "Uses a target/bullseye diagram to visualize market segments.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "big_number",
    "infographic"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b7-0fa2959ba458/10",
  "deckHref": "/decks/019dd923-5f69-752d-a9b7-0fa2959ba458",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b7-0fa2959ba458.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b7-0fa2959ba458#slide-10",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "By 2023, the total addressable market for a few Cipher Skin applications will exceed $700 billion.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-9d6b-75cc-affe-23a2cfc745da",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.35,
        "x": 0.58,
        "y": 0.165
      },
      "kind": "chart",
      "text": "$700 Billion Market Size",
      "attrs": null,
      "subkind": "donut",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1ad89f73-8218-4831-b76e-d22b0a4db1f3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.33,
        "w": 0.38,
        "x": 0.114,
        "y": 0.485
      },
      "kind": "list",
      "text": "Sample application areas: Bio (Athletics, Heat stroke, Remote employee/patient monitoring) and Industrial (Pipe monitoring, Stress test monitoring)",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "46b44ecf-b1d5-4010-88ab-5db48eaed580",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.68,
        "y": 0.165
      },
      "kind": "metric",
      "text": "$700 Billion Market Size",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "612d5442-8a50-4f2e-9055-17ce2473b4ec",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "TAM: $700 Billion",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-9d6b-75cc-affe-252bd97fbf79",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.115,
        "w": 0.335,
        "x": 0.114,
        "y": 0.283
      },
      "kind": "paragraph",
      "text": "By 2023, the total addressable market for a few Cipher Skin applications will exceed $700 billion. The majority of this TAM lies in the life sciences, and the remainder existing in industrial monitoring.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9660c642-c5c5-47f6-807c-697b997b8d70",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.065,
        "w": 0.315,
        "x": 0.114,
        "y": 0.096
      },
      "kind": "title",
      "text": "MARKET POTENTIAL /// MULTIPLE APPLICATIONS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "194032bf-b6ad-45c1-88d7-9109e200b336",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Market Segmentation Pyramid",
      "slug": "market-segmentation-pyramid",
      "agent": null,
      "layer": "slide",
      "matchId": "f194b724-e7c3-48ea-bca8-1bbf59ef20f7",
      "evidence": "The slide mentions 'multiple applications' and lists 'Sample application areas', indicating a market segmentation approach.",
      "confidence": 0.6
    }
  ],
  "frameworks": [
    {
      "name": "market-segmentation-pyramid",
      "slug": null,
      "matchId": "fbbce798-47b9-44f6-af5a-c05bc162f240",
      "evidence": "Visualizes market segments as concentric rings",
      "confidence": 0.7
    }
  ],
  "arcBeats": [
    {
      "to": 10,
      "from": 10,
      "beatId": "b1e94ff5-baea-472f-9a27-b3f6aef23860",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Market Sizing",
      "beatSlug": null,
      "evidence": "Slide 10 presents market potential and multiple applications.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 11,
      "from": 5,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "871af704-3e6f-47fe-a2f6-bc526516b785",
      "evidence": "The problem statement and use of funds slides imply the cost of inaction.",
      "position": 0,
      "objective": "What are the consequences of not investing in Cipher Skin's technology?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 11,
      "from": 10,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "5782396b-1d83-4aa4-bdf5-513bb0059dd8",
      "evidence": "The market sizing and use of funds slides imply potential returns on investment.",
      "position": 1,
      "objective": "What are the potential returns on investment for Cipher Skin's technology?",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}