{
  "docId": "019dd923-5f69-752d-a9b7-0a34635ccb58",
  "docSlug": "NTXoyyW3ZV57HmXMU0FE",
  "documentTitle": "Here's an exclusive look at the pitch deck 'Stripe for insurance' startup Lula used to raise $18 million from investors like Founders Fund and Khosla Ventures",
  "authorId": "Pitchdecks",
  "authorName": "Lula",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 7,
  "pageCount": 9,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "business_model",
  "function": "present_solution",
  "density": "balanced",
  "nDataPoints": 1,
  "notes": "The slide uses a simple additive framework to show the evolution of revenue streams.",
  "elementsJson": [
    "process_diagram"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b7-0a34635ccb58/7",
  "deckHref": "/decks/019dd923-5f69-752d-a9b7-0a34635ccb58",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b7-0a34635ccb58.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b7-0a34635ccb58#slide-7",
  "components": [
    {
      "bbox": {
        "h": 0.4,
        "w": 0.23,
        "x": 0.403,
        "y": 0.302
      },
      "kind": "paragraph",
      "text": "Transactional Revenue\n\nCommission fee on\nepisodic policies sold\n\nRanges from 5% to 10%\nof premiums sold.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7a61d38f-21dc-474a-95a5-634fcc4b2c46",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.16,
        "x": 0.674,
        "y": 0.765
      },
      "kind": "paragraph",
      "text": "Future Business Model",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7ad9fd9f-6142-4c50-9518-fba381b93e49",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.17,
        "x": 0.269,
        "y": 0.765
      },
      "kind": "paragraph",
      "text": "Current Business Model",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a236777a-a1b4-4070-af71-9d0a814d1e21",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.23,
        "x": 0.668,
        "y": 0.302
      },
      "kind": "paragraph",
      "text": "Premium Collection\n\nCollect premiums and\nunderwrite the\ninsurance programs.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d4b445df-e44e-44c5-a9b2-dfd8050fac03",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.23,
        "x": 0.128,
        "y": 0.302
      },
      "kind": "paragraph",
      "text": "Subscription Revenue\n\nSaaS Fee\n\nMonthly or\nPrepaid Annual",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "feec7e81-9a0a-4d21-95a1-44d48f2a6364",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "flatten-fight-future",
      "slug": null,
      "matchId": "fc2e8c1c-4871-4b22-8b3d-ae2debe13081",
      "evidence": "The slide explicitly contrasts current revenue streams with a future expansion into premium collection.",
      "confidence": 0.85
    }
  ],
  "arcBeats": [
    {
      "to": 7,
      "from": 7,
      "beatId": "9fd3b308-828e-44a7-87bf-1f7b5c064239",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Business Model",
      "beatSlug": "sequoia-pitch-business-model",
      "evidence": "The business model is clearly explained on page 7",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}