{
  "docId": "019dd923-5f69-752d-a9b7-0a34635ccb58",
  "docSlug": "NTXoyyW3ZV57HmXMU0FE",
  "documentTitle": "Here's an exclusive look at the pitch deck 'Stripe for insurance' startup Lula used to raise $18 million from investors like Founders Fund and Khosla Ventures",
  "authorId": "Pitchdecks",
  "authorName": "Lula",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 6,
  "pageCount": 9,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "traction",
  "function": "show_traction",
  "density": "balanced",
  "nDataPoints": 9,
  "notes": "The chart shows a steady upward trend with specific annotations for profitability and expected ARR.",
  "elementsJson": [
    "action_title",
    "bar_chart_vertical",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b7-0a34635ccb58/6",
  "deckHref": "/decks/019dd923-5f69-752d-a9b7-0a34635ccb58",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b7-0a34635ccb58.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b7-0a34635ccb58#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.5,
        "w": 0.6,
        "x": 0.07,
        "y": 0.28
      },
      "kind": "chart",
      "text": "Monthly growth chart",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bb695d8b-0698-4e4f-8a69-abba9744fd9d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.8,
        "w": 0.2,
        "x": 0.75,
        "y": 0.1
      },
      "kind": "list",
      "text": "Revenue\nTotal Customers\nCMGR 31.13%\nRetention Rate 95%+",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7e85ea06-b5e0-4782-9e2e-a0bfecf6a710",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "CMGR: 31.13%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-a28a-716a-b4ae-78da434663e6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.45,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "*We were profitable during these months\n**Expected ARR for the month or April",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e0f01a87-2df2-416e-a8fa-4f6584ac230f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.5,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "We've had explosive, capital-efficient growth...",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4e100478-28bb-4992-929b-a83dd7b55c74",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 6,
      "from": 5,
      "beatId": "733e26c7-5105-4a3a-a854-0d761f2a6f4d",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "The traction on page 6 shows the approach is working",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 6,
      "from": 5,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "a2581c21-4bec-40bb-887b-1a7e9dad125c",
      "evidence": "The solution and traction slides explain the approach",
      "position": 1,
      "objective": "How does Lula's solution work?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}