{
  "docId": "019dd923-5f69-752d-a9b7-0a34635ccb58",
  "docSlug": "NTXoyyW3ZV57HmXMU0FE",
  "documentTitle": "Here's an exclusive look at the pitch deck 'Stripe for insurance' startup Lula used to raise $18 million from investors like Founders Fund and Khosla Ventures",
  "authorId": "Pitchdecks",
  "authorName": "Lula",
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  "sourceTypeLabel": "Strategy consulting",
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  "orientation": "landscape",
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  "pageNumber": 4,
  "pageCount": 9,
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  "nextPage": 5,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 18,
  "notes": "Uses a funnel-like logic to zoom in from total market to commercial auto market share.",
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  "slideHref": "/slides/019dd923-5f69-752d-a9b7-0a34635ccb58/4",
  "deckHref": "/decks/019dd923-5f69-752d-a9b7-0a34635ccb58",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b7-0a34635ccb58.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b7-0a34635ccb58#slide-4",
  "components": [
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      "kind": "chart",
      "text": "Total US Property and Casualty Insurance by Category ($B)",
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      "kind": "chart",
      "text": "Total US Insurance TAM ($B)",
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      "kind": "chart",
      "text": "US Commercial Auto Market Share ($B)",
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    {
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      "kind": "metric",
      "text": "TAM: $1.3T",
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      "toolName": "Quantification",
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      "kind": "source-note",
      "text": "Source: Swiss Re",
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      "kind": "title",
      "text": "The US Insurance Market is a very large opportunity that underserves commercial customers and remains highly-fragmented",
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      "evidence": "Drilling down from total TAM to specific sub-segment market share",
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      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Agitate",
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      "evidence": "The market sizing on page 4 highlights the pain points",
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      "parentBeatName": "Development",
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  "loops": [
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      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "61f9ac52-a167-4de8-b8c6-6f8642f0c015",
      "evidence": "The problem statement and market sizing highlight the costs of inaction",
      "position": 0,
      "objective": "What are the consequences of not modernizing insurance?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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      "description": "Quantify what happens if the audience does nothing"
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