{
  "docId": "019dd923-5f69-752d-a9b7-064fb2fa0786",
  "docSlug": "NCHHdz4FlmRw78ExWObM",
  "documentTitle": "We got an exclusive look at the presentation that Cedar used to convince investors like Andreessen Horowitz to bet on the startup's vision of a better way of paying for healthcare",
  "authorId": "Pitchdecks",
  "authorName": "Cedar",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 20,
  "pageCount": 26,
  "prevPage": 19,
  "nextPage": 21,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 5,
  "notes": "The slide uses a simple additive equation to demonstrate market sizing.",
  "elementsJson": [
    "action_title",
    "big_number",
    "footnote",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b7-064fb2fa0786/20",
  "deckHref": "/decks/019dd923-5f69-752d-a9b7-064fb2fa0786",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b7-064fb2fa0786.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b7-064fb2fa0786#slide-20",
  "components": [
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.68,
        "y": 0.4
      },
      "kind": "metric",
      "text": "$10-12Bn+",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6d0bdcc5-fc3b-4a2a-b7da-711ec09779d0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.12,
        "y": 0.35
      },
      "kind": "metric",
      "text": "$6-8Bn",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "73c93e53-891d-4da9-8904-4534468e50f7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.1,
        "x": 0.42,
        "y": 0.35
      },
      "kind": "metric",
      "text": "$4Bn",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e2a2030b-5a67-4684-ae6a-0ddfee021966",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "TAM: $10-12Bn+",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-a28a-716a-b4aa-d34b3933f2e2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.25,
        "x": 0.68,
        "y": 0.52
      },
      "kind": "paragraph",
      "text": "Cedar Suite opportunity (with current products and no market growth)",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "181771d8-ebc2-4b2f-b958-4a252dec7da7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.15,
        "x": 0.42,
        "y": 0.48
      },
      "kind": "paragraph",
      "text": "Front-end opportunity (3)",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3be984ae-68fd-48ad-95ec-6451f42f23a9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.15,
        "x": 0.12,
        "y": 0.48
      },
      "kind": "paragraph",
      "text": "Cedar Pay opportunity (1)",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e9cf3984-d541-47b4-9146-4ea013d1428b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.8,
        "x": 0.05,
        "y": 0.85
      },
      "kind": "source-note",
      "text": "Notes: 1. Based on range of estimated take-rates. 2. Based on CMS National Health Expenditure data... 3. Kaiser Family Foundation, BLS Data...",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0f8d5e0c-4b1f-4bf5-8522-823e5ada0a1a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.8,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "...which drives a large opportunity for the Cedar Suite",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6efddd73-7533-40a8-aa55-23a08bc4bff6",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 20,
      "from": 19,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "f43ebc9d-c31a-4fec-8e95-25e799ed0ff1",
      "evidence": "Slides 19-20 emphasize the massive market and potential for growth",
      "position": 0,
      "objective": "Highlight the large market opportunity and potential consequences of inaction",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}