{
  "docId": "019dd923-5f69-752d-a9b7-064fb2fa0786",
  "docSlug": "NCHHdz4FlmRw78ExWObM",
  "documentTitle": "We got an exclusive look at the presentation that Cedar used to convince investors like Andreessen Horowitz to bet on the startup's vision of a better way of paying for healthcare",
  "authorId": "Pitchdecks",
  "authorName": "Cedar",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 19,
  "pageCount": 26,
  "prevPage": 18,
  "nextPage": 20,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "Uses a Venn-style diagram to illustrate market penetration.",
  "elementsJson": [
    "action_title",
    "infographic",
    "callout_box",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b7-064fb2fa0786/19",
  "deckHref": "/decks/019dd923-5f69-752d-a9b7-064fb2fa0786",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b7-064fb2fa0786.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b7-064fb2fa0786#slide-19",
  "components": [
    {
      "bbox": {
        "h": 0.08,
        "w": 0.15,
        "x": 0.75,
        "y": 0.25
      },
      "kind": "callout",
      "text": "OOP payments projected '20 - '27 CAGR: ~5%",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "644d1d69-3d05-4be3-84e0-812b88d47ad6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.55,
        "x": 0.4,
        "y": 0.2
      },
      "kind": "diagram",
      "text": "Venn diagram showing overlap between current collections and total market",
      "attrs": null,
      "subkind": "venn",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9a748d6c-d13f-4816-bdd6-060278b4fe62",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.5,
        "y": 0.45
      },
      "kind": "metric",
      "text": "$196Bn OOP payments",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "504a11c8-27cf-4c51-8fda-edc0714e882d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.75,
        "y": 0.45
      },
      "kind": "metric",
      "text": "$274Bn Projected 2027 OOP payments",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cda65a98-46c9-4692-95fc-9ae190b53419",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "TAM: $196Bn",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-a28a-716a-b4a9-d81f8f67f3d0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.08,
        "y": 0.5
      },
      "kind": "paragraph",
      "text": "Current Cedar collections",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1585fe72-2a5a-4256-b9ae-5b5df9337fd1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.08,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "1. Based on CMS National Health Expenditure data, excludes dentistry, pharmaceuticals, medical devices and other health, residential and personal care.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "36186f4e-5ffd-4fad-bd15-82f0c70760d5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.6,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "Despite the success, Cedar has not scratched the surface of the massive market...",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "28d31363-515b-4c72-81f3-94274dc503ba",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Market Segmentation Pyramid",
      "slug": "market-segmentation-pyramid",
      "agent": null,
      "layer": "slide",
      "matchId": "e4beb498-344c-4381-af68-a22ba565a6f9",
      "evidence": "title/headline: Despite the success, Cedar has not scratched the surface of the massive market...",
      "confidence": 0.7
    },
    {
      "name": "Venn diagram",
      "slug": "venn-diagram",
      "agent": null,
      "layer": "slide",
      "matchId": "43208cda-76c2-4a1a-936d-b3b9ebeba728",
      "evidence": "diagram/venn: Venn diagram showing overlap between current collections and total market",
      "confidence": 0.9
    }
  ],
  "frameworks": [
    {
      "name": "market-sizing",
      "slug": null,
      "matchId": "7283e022-055a-4ba7-8158-baaa8f324061",
      "evidence": "Visualizes TAM/SAM/SOM concepts using overlapping circles",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 20,
      "from": 19,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "f43ebc9d-c31a-4fec-8e95-25e799ed0ff1",
      "evidence": "Slides 19-20 emphasize the massive market and potential for growth",
      "position": 0,
      "objective": "Highlight the large market opportunity and potential consequences of inaction",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}