{
  "docId": "019dd923-5f69-752d-a9b6-f625477dfb65",
  "docSlug": "N7nMNNA0nWsCPyrLIkct",
  "documentTitle": "We got an exclusive look at the pitch deck AI security startup Onfido used to raise $100 million in funding despite coronavirus",
  "authorId": "Pitchdecks",
  "authorName": "Onfido",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.783,
  "pageNumber": 7,
  "pageCount": 10,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "traction",
  "function": "show_traction",
  "density": "balanced",
  "nDataPoints": 1,
  "notes": "The slide uses a hub-and-spoke diagram to visually represent customer acquisition from competitors.",
  "elementsJson": [
    "action_title",
    "other"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b6-f625477dfb65/7",
  "deckHref": "/decks/019dd923-5f69-752d-a9b6-f625477dfb65",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b6-f625477dfb65.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b6-f625477dfb65#slide-7",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.84,
        "x": 0.08,
        "y": 0.22
      },
      "kind": "diagram",
      "text": "Onfido logo at center with arrows pointing from four competitor placeholders",
      "attrs": null,
      "subkind": "hub-spoke",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a02e7356-7d3a-40b4-9c74-7ca37d00ddb4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.11,
        "w": 0.286,
        "x": 0.357,
        "y": 0.445
      },
      "kind": "image",
      "text": "Onfido logo",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dab5bcd0-c43e-439d-8c37-e40a0f901f92",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Client switches: 50+",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-a28a-716a-b4a5-8ba1bf275b0a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.66,
        "x": 0.17,
        "y": 0.08
      },
      "kind": "title",
      "text": "50+ Client Switches from Competitors to Onfido",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3de2e9b5-c3c9-45d1-a0ca-e9636bed3ea4",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "hub-spoke",
      "slug": null,
      "matchId": "8a47807b-ebcd-402b-9505-4fd246207190",
      "evidence": "Central logo with arrows pointing from peripheral competitor categories",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 7,
      "from": 7,
      "beatId": "7a3f398b-e543-4077-9870-3f8ec2c849c5",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Interest",
      "beatSlug": "aida-interest",
      "evidence": "The traction slide 7 aims to generate interest in the company's progress.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}