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  "documentTitle": "Check out the 11-slide pitch deck Moonfare;; a startup that lets high-net-worth individuals invest in private-equity funds;; used to raise $35 million",
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  "authorName": "Moonfare",
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  "notes": "The slide uses a bar chart to illustrate the 'problem' of unequal access to private market investments.",
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      "kind": "callout",
      "text": "Individual investors exposure to Private Markets is limited, mainly for two reasons: 1. Lack of professional asset allocation / education 2. Lack of access to high quality supply",
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      "kind": "chart",
      "text": "Bar chart showing 28% for Pensions, 52% for Endowments, and 5% for Individual Investors.",
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      "text": "Institutional investors are investing substantially more in Private Equity and other Private Markets assets compared to High Net Worth Individuals. Individual investors exposure to Private Markets is limited, mainly for two reasons: 1. Lack of professional asset allocation / education 2. Lack of access to high quality supply",
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      "text": "Private Markets exposure: 5%",
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      "kind": "source-note",
      "text": "Source: Willis Towers Watson, “Global Pension Assets Study,” 2019; National Association of College and University Business Officers, “TIAA Study of Endowments,” 2018; Money Management Institute, “Retail Distribution of Alternative Investments,” 2017. Averages provided are dollar-weighted. Cited from Blackstone Group Seeking an Alternative: Understanding and Allocating to Alternative Investments https://www.blackstone.com/docs/default-source/black-papers/seeking-an-alternative_standard.pdf",
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      "kind": "subtitle",
      "text": "Exposure to Private Markets investments of different investor classes (as % of total assets)",
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      "kind": "title",
      "text": "While institutional investors are taking advantage of this mega trend, individual investors are largely left out",
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      "kind": "title",
      "text": "Unique value proposition",
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